
I help coaches build player development systems that create measurable impact. Founder of @btf_program | Author | Speaker. HOU➡️KC
Kansas City, MO
Joined March 2012
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High School Coaches, Athletic Directors:
Boxes are heading out to programs around the country right now as coaches prepare to strengthen culture, leadership, communication, & the overall athlete experience.
Get copies for your staff: forms.gle/BAgBAK6uMMGXbwMG8
#PlayerDevelopment
Athletes, make your @LinkedIn posts relatable to people outside your sport.
Share the story.
Share what you learned.
Leave an actionable step.
Invite others in.
Respond to comments.
Help people connect with the lessons behind your experience.
College athletics has changed since I entered player development in 2016.
But 7 "old school" strategies still work:
Relationships
Planning
Communication
Check-ins
Listening
Presence
Campus connections
The game changed. The fundamentals didn't.
#PlayerDevelopment
When you can show us the coaches and ADs that stay in smaller markets rather than leaving for a better opportunity, maybe people will empathize. It’s just “business” for coaches and administrators, yet loyalty is questioned with players, and “it’s all about the money.” Please.
"It's All About Money" as UCLA HC @CoachMickCronin speaks the TRUTH about Recruiting and Retainment in this clip from yesterdays @bigten Men's Basketball Media Day. Coach always keeps it real and we HEAR he flips a mean burger too!
Edward Jones II retweeted
We peeped the update 👀 @NFL
First career win, first career game ball.
Former UDFA @JalonDaniels6 and back @BuckyIrving stole the show on TNF 🔥
Inside The NFL: Jalon Daniels and Buck Irving's Big Night
Edward Jones II retweeted
Tonight Jalon Daniels won his first game as an NFL quarterback.
He was on the Prime Video set afterward when he stopped talking and waved somebody over.
"Ma, come here. Ma, come here."
Her name is Star.
Jalon Daniels' father made it clear he was not going to be part of their lives. Here is what his mother decided to do about that.
"I wanted to make sure that he never felt that feeling of not having Dad there."
So she worked full time for an insurance company and took a second seasonal job at Toys R Us.
She drove him to Pop Warner practices. She would not let him sleep over at friends' houses until high school, though he could bring ten of them to hers anytime.
And when he wanted to go to a party, there was a condition. She parked outside of it.
"She let me know when it was time to leave," he says, laughing. "An hour and a half before the party ended, we were on our way home."
Here is the other thing she told him, over and over.
She wanted him to grow up to be the kind of man anybody's daughter could bring home to her mother.
Now the football, which nobody handed him either.
His sophomore year at Narbonne High School in Los Angeles, the coaches moved him back down to the freshman team.
He transferred to Lawndale High School, won the job, and Lawndale went 14 and 2 and took the first state championship in school history.
His first scholarship offer came from Tennessee-Martin. He committed to Middle Tennessee State. Then Kansas came to see him in December of his senior year, and he flipped.
He gave the Kansas Jayhawks six seasons. In 2021 he beat Texas in Austin, where Kansas had not won a game since 1938. In 2022 he threw for 544 yards in the Liberty Bowl. Then a back injury took 2023 away, and most players leave at that point.
He stayed. He graduated with a 3.58 GPA. He was voted team captain four times, which no Kansas player had ever done. And with the first real money he was ever allowed to earn, he started a foundation for single mothers raising athletic children.
He named it after her.
In April, all 32 teams passed on him for seven rounds. The Tampa Bay Buccaneers signed him as an undrafted free agent on May 8.
Tonight was his second career start. He went 19 of 25 for 189 yards and threw a touchdown to Bucky Irving. The Buccaneers beat the Dallas Cowboys 24 to 16 for their first win of the season after losing their first four.
One win does not make anybody an NFL quarterback, and he would tell you that himself.
But when the cameras finally found him, the first thing he did was make sure they found her too.
"No matter what, I was present, and he always knew I was present."
Edward Jones II retweeted
"Jalon, Jalon, Jalon." 🗣️
Jalon Daniels' mom is beaming with pride while her son's name is chanted in Dallas 🥹
#TNFonPrime
Edward Jones II retweeted
"Ma, come here, Ma, come here." 💙
Jalon Daniels' mother, Star, joins the #TNFonPrime desk and shares how proud she is of her son 🫶
12 things every student-athlete needs to know before graduating.
Your sport may open doors, but what you build while playing will help determine what happens when it ends.
A thread: 🧵
College athletes: 12 essential steps before graduation. Every interaction counts. Master transitions, build connections, practice interviews, and understand content creation. Your future self will thank you. #AthleteTips #CareerAdvice #CollegeSports
Edward Jones II retweeted
.@stephenasmith your comments about Lane were ignorant and disrespectful. Saying afterward that you would never make light of mental health doesn’t erase the way you spoke about Lane.
Lane is my brother. I know the MAN beyond the uniform. You’re speaking with certainty about a decision you don’t have the personal context to explain.
You can assess what his absence means for the Eagles. But suggesting he wouldn’t walk away if they were winning is reckless. A winning record doesn’t tell you whether somebody is okay.
Mental health doesn’t follow the NFL schedule. It ain’t linear. It’s DAILY. A man can commit to a season and later recognize that continuing comes at a cost he can no longer carry. He has every right to act on that.
We ask these men to be accountable to their teammates, coaches, organizations and fans. That responsibility also extends to their children, their families and THEMSELVES.
Think about what your delivery tells the next person who is struggling and afraid to speak up. That their honesty might become material for somebody’s next segment.
Lane doesn’t owe you private details to earn your respect. He told us all what he needed to prioritize. That should have been enough.
You have a massive platform. Carry the responsibility that comes with it. Our world is divided enough
-Duke
















