@EdGHorne

Veteran Marketing Executive, COO, @OnLocationExp, A TKO Company. Curious about the world around me.

 New York, NY
onlocationexp.com/
Joined October 2010
  • Tweets881
  • Following336
  • Followers707
28Media
Great things to come with @onlocationexp being officially acquired by @TKOGrp this morning! linkedin.com/posts/ed-horne-…

Excited for this new chapter as On Location was officially acquired by TKO Group Holdings this...

Excited for this new chapter as On Location was officially acquired by TKO Group Holdings this morning.   Comprised of UFC, WWE, and now IMG and PBR, I know the future under TKO is bright.

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“Top of Mind” this week in industry news: How the FireAid concert came together, NFL’s new event series, and Cadbury’s playful packaging. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Less than 48 hours after the LA fires broke out, the FireAid benefit concert was announced. With...

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“Top of Mind” this week in industry news: Ads in Substack newsletters, AI search strategy for brands, and the Australian Open’s record-breaking year. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: As writers make the switch from traditional media to the newsletter platform Substack, they often...

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“Top of Mind” this week in industry news: The Altadena Girls movement, Severance Season 2’s Grand Central stunt, and Rednote dominates the App Store. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: One 14-year-old girl’s mission to gather personal items for teenage victims of the LA wildfires...

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As we wrap up the year, I wanted to share this quote from Cicero on gratitude that I found inspiring. I'm reminded of how important it is to recognize all there is to be grateful for - and to share that gratitude with those around me. Happy Holidays to all who celebrate.
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“Top of Mind” this week in industry news: The NFL taps Betches, TikTok’s potential U.S. ban, and Oatly’s appeal to Santa. linkedin.com/posts/ed-horne-…

Before heading into the holidays, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the holidays, here’s what’s “Top of Mind” for me this week in industry news: Read: The NFL wants to build on its momentum with female viewers by partnering with millennial and Gen...

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“Top of Mind” this week in industry news: The global impact of Taylor Swift’s Eras Tour, how AI boosted Black Friday sales, and Bud Light’s long-form NFL content. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: With Taylor Swift’s Eras Tour wrapped, attention has shifted to its impact: grossing over $2B in...

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“Top of Mind” this week in industry news: Spotify Wrapped’s new features, Macy’s Thanksgiving Day Parade’s record ratings, and TikTok Shop’s Black Friday success. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Spotify released its annual Wrapped this week, commemorating “phases” or” eras” of listening...

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Top of Mind” this week in industry news: Gladiator II’s final marketing push, McDonald’s Web-3 fueled holiday cups, and the future of sport and wearable tech. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: “Gladiator II” is out today after a heavy marketing push. On Monday, Paramount debuted the film’s...

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“Top of Mind” this week in industry news: LinkedIn creators, GoDaddy’s AI-driven return to the Super Bowl, and Sweetgreen’s unexpected menu add. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: While most of us see LinkedIn as a professional platform, there’s a growing opportunity for...

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“Top of Mind” this week in industry news: Calm’s Election Day strategy, how brand historians are fueling marketing efforts, and Verizon’s push towards experiences. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: |...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Meditation-app Calm returned to TV for Election Day, this time with fully silent 30-second spots...

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“Top of Mind” this week in industry news: Tyler, the Creator’s off-cycle album release, sports teams’ evolved marketing tactics, and “The Simpsons” take Monday Night Football. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Challenging the industry’s standard of Friday midnight releases, Tyler, the Creator dropped his...

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“Top of Mind” this week in industry news: Walmart’s holiday campaign, the World Series global ratings matchup, and “chaos packaging.” linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Walmart’s holiday campaign leans on entertainment and nostalgia to highlight the positive...

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What’s your drink of choice? We had it covered with @Pernod_Ricard at @NYCWFF. From @absolutvodka’s first ever Drag Disco to tastings of @skrewballwhsky, @JeffsBourbon, and @Codigo1530 🪩 🥃🍹 #CultureMovesUs
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“Top of Mind” this week in industry news: Instagram’s digital business card, how viral content is driving the growth of extreme sports, and Amazon’s latest branded entertainment play. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Instagram continues to cement itself as a platform for community and commerce with its new...

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“Top of Mind” this week in industry news: Airheads’ trick (or treat), football marathon Sundays and candidates’ shifting media strategies. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Candy brand Airheads is leaning into the quintessential Halloween lyric “trick-or-treat, smell my...

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“Top of Mind” this week in industry news: Pandora sets a precedent, Amtrak’s bold stance and LVMH targets F1. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Pandora announced it will use recycled metals and cease all gold and silver mining. While the...

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Congratulations to our own SVP and Co-Head of Strategy Victoria Anderson who was named to @advertisingweek's #FutureisFemale shortlist! An inspirational leader driving our agency - and our industry - forward, Victoria's impact knows no bounds ⚡️ #CultureMovesUs
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“Top of Mind” this week in industry news: Aliyah Boston’s long-term gameplan, Peloton’s strategic shift and AI is coming to Max. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: When it comes to brand and sports marketing partnerships, WNBA star forward Aliyah Boston is...

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“Top of Mind” this week in industry news: Citi Field’s Grimace seat, the Kelce Effect on brands, and women’s golf takes center stage. linkedin.com/posts/ed-horne-…

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news:...

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: After iconic McDonald’s character Grimace threw out the ceremonial first pitch at Citi Field and...

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