Passionate about performance, Ecselis drives results, develops your business & your brand with core services & multi-channel products. [email protected]
Paris, France
Joined July 2011
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Adobe unveils new advances in its Experience Manager feature, in order to better enable brands to reach consumers across the full range of devices and channels @BusinessWire ow.ly/jRLY30iwEA8
Last week, #Google introduced its Chrome ad filter, “that can keep the most annoying types of ads on the internet out of sight even if you don't use an ad blocker.” Learn with @engadget how the filter works ow.ly/d1Kz30iviPs
Study finds almost two-thirds of US marketing professionals said their company had increased its prioritization of marketing attribution in the past year @eMarketer ow.ly/RfDm30irPAH
#Google is making a strategic decision to invest more cash in YouTube, with CEO @sundarpichai calling the video platform one of the company's three big “bets,” alongside cloud computing and hardware. ow.ly/rjcm30irjoZ
“Creating quality content that is focused on the audience across all funnel stages is a major goal for B2Bs in 2018.” With 87% of US B2B companies set to use digital content marketing this year, @eMarketer draws insights on the industry’s landscape. ow.ly/YZk730ioTSX
Bing launches Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing, also making it easy to compare audiences against non-targeted users. @sengineland ow.ly/QFen30inpjA
Congrats to Ecselis USA for winning @Merkle 5th Annual Digital Bowl Report with @AvosfromMexico, by receiving the top score across paid search, organic search, and social media! @BusinessWire ow.ly/STlA30ilZ2W
Nearly half of US ad buyers (48%) chose Google Search as the platform that offers the highest digital ad spending ROI. Facebook came second with 30%, far before Ad exchanges/networks (8%) @eMarketer ow.ly/svzM30ij7u0
Alphabet introduced last week Chronicle, a new security company whose main goal is to fight cybercrime. @MediaPost ow.ly/Ca6530ihC6L
.@Nielsen introduces new measurement tools for YouTube's mobile app through its Digital Ad Ratings service in the UK, France and Germany. @MMMagTweets #mobile #performance ow.ly/ns1E30igedV
A recent study from @salesforce highlights the different technologies used by B2B & B2C marketers to measure their digital ad effectiveness. #CRM reporting is the most used #tech by B2B marketers while B2C marketers favor website analytics @eMarketer ow.ly/afZ130id41z
Bing takes the lead in #CPC with a 29% year-on-year (YoY) increase & a CTR about 57% higher than Google’s. With Bing’s Shopping platform removed from the equation however, Bing's CTR is similar to Google and Bing’s traditional search products. @iProspect ow.ly/9Svg30i8O4n
The rise of #VoiceSearch & featured snippets are among @dainiusrun most important #SEO trends to watch in 2018. Learn about the others here! @TheNextWeb ow.ly/Ll3d30i7ceV
The Google Express marketplace will become a major push for Google in 2018, according to @lauriesullivan, “as it attempts to compete with Amazon and connect its AdWords advertising platform more closely with deliveries” @MediaPost ow.ly/d2gd30i5HH9
Adobe has launched an update to Photoshop CC with new features, including a new “Select Subject” tool that uses Adobe’s Sensei AI platform to make selecting objects as simple as a click, via @TechCrunch ow.ly/uCg830i46UT
#Google “aims to improve the mobile browsing experience by factoring in a page's loading speed to its search rank, promising to lower slow sites.” @engadget ow.ly/x6gG30i1fZ0
#Machine Learning & #AI were the leading actors in #PaidSearch last year, according to @sengineland ow.ly/grME30hZSDx
.@tag_today will require publishers to use the anti-fraud tool Ads.Txt in order to receive a "certified against fraud" seal ow.ly/oNEm30hYy7B
“In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program” @CampaignAsia
