"The kind of pain I gladly welcome. It's such a rewarding feeling to have mountain meat loaded onto your pack. That's the goal. Loaded heavy and heading towards home." - Lydia Smith bit.ly/WesternIcon

A sight for sore eyes.

YOU COULD WIN - AND SUPPORT A GREAT CAUSE bit.ly/BTTHG

Congratulations to our Head of Marketing Operations, Erik Jacobs, on this awesome buck! We hope you're all getting out there and enjoying the season, with some heavy pack-outs along the way!

There is nothing like the western skies.

A team effort. Head over to our Youtube channel to watch the full film, "LIVING THE DREAM"

Even on a “trophy hunt,” the real prize is in the bags. Click the link in our bio to watch.

CONGRATULATIONS to our CEO, Greg Williams, on a public land GIANT! Watch the hunt now on our YouTube channel

NEW FILM COMING 10/12/26. Screaming bulls beneath the scarlet sky. The beginning of a once and a lifetime tag. Don't miss out on Greg Williams, CEO of Eberlestock, shooting his biggest bull to date.

Tomorrow, general any-weapon deer opens up for most of Idaho. Comment where you'll be hunting first day. Wrong answers only.

Let the hunt begin

WINNER OF $34,000+ in GUNS & GEAR!

Type 2 fun

Early archery seasons are coming to an end, and more folks are beginning to pick up the rifle. Who was successful this archery season?

Heavy packs. Steep country. Long miles. The kind of pain we love and spend all year chasing.

The Spectre you know, now in a new colorway. Now available in Black. Shop now: bit.ly/SpectrePack

NEW BLACK SPECTRE IS HERE! You asked... and we answered. Shop the new colorway now: bit.ly/SpectrePack

Golden Hour - Shots so good, you'd have no idea we were in one of the most remote places in the world.

Antelope in the Timber. When the practice and reps pay off.

It's called a "Pack Out Party". Tag the buddies you’re calling when it’s time to get one off the mountain.👇