Erik (@ESultmanis) header
Erik (@ESultmanis) profile picture

Making sense of the chaos one thought at a time.

Toronto, Ontario
Joined June 2015
Photo by Erik (@ESultmanis)Photo by Erik (@ESultmanis)
Dissecting why the associate is a brand's most important asset; they are the point where the brand's values, offering, and deep customer conversations converge. Tulip Retail is arming retailers with tools to compete with the like…lnkd.in/gbfxPdJ lnkd.in/gYKBMfX
What are you doing to drive customer loyalty and engagement? Referral marketing and word-of-mouth have continuously been regarded has the most impactful for ROI and brand awareness. "Ince found that the Forbes leaders in customer…lnkd.in/gQWh6ab lnkd.in/gUc7__V
A store that is worth spending a day in. Warren Shoulberg did a wonderful job summarizing 10 ways that Restoration Hardware ensures a successful brick and mortar experience. An environment that inspires, ready to transform the ho…lnkd.in/gGs348Z lnkd.in/gUHwChF
Convenience is expected, online is no longer a differentiator, it's a must have. Physical stores are destinations for experiences. Key points to note are: - 50% of Gen Z will stop visiting your location if you are continuously o…lnkd.in/graKCTN lnkd.in/gs_8gwh
I couldn't have said it better myself... “You have to be really thoughtful about where you open stores. We’re deliberate. We can’t overdo it. We have to [make sure] it’s differentiated. The stores are the most meaningful point of…lnkd.in/d6SUnev lnkd.in/dcP33qH
Hitting milestones as fast as we are growing as a company. Tulip Retail has released Turnkey, already live with Mejuri who just closed their series A financing round. Start #clienteling within days rather than months. Mejuri pr…lnkd.in/dsHx6vB lnkd.in/dAxGh4v
Today is a big day for Tulip Retail We announced the release of our Salesforce Commerce Cloud integration lnkd.in/dY2rkP5 And we were listed 18th on LinkedIn's list for top startups in Canada lnkd.in/dSB59fY For…lnkd.in/dg3jfRe lnkd.in/dSE46zs
In the IHL study referenced by CSA they state that "Upwards of 24% of Amazon US retail sales can be attributed to customers who first tried to buy the product at the local store and found them to be out of stock." Endless aisle en…lnkd.in/dypwpCp lnkd.in/dhXu4fE
Understand and executing on the notion of "point of service" as the new POS is going to be critical to success for retailers moving forward. The customer journey no longer ends at the transaction, instead, the transaction is the me…lnkd.in/dXwaEdQ lnkd.in/dqrNXXs
Empowering associates of amazing brands is a wonderful feeling. Congratulations Michael Kors on your strong Q1 lnkd.in/dpXwSnZ
When you become a household name online, going physical just makes sense. Brick and mortar has benefits beyond the actual product as Casper already overcame the "try before you buy" mentality with their 100 night trial, free shippi…lnkd.in/dYNFA5A lnkd.in/dDvbYCD
Another online pure play entering brick and mortar. When every retailer has an omnichannel presence, the true differentiator will be the interaction with the store associate. Are your associates equipped with the tools needed to de…lnkd.in/daw8rTG lnkd.in/dmJNKj5
We're honoured and excited to partner with Mulberry to empower their store associates with our mobile technology! Read more about how they will be creating a seamless and personalized experience here:  lnkd.in/d4XBquf
Rarely do we receive such a comprehensive analysis on the retail industry. The Amazon effect, innovate or die, retail apocalypse are all great headlines but lack substance when it comes to content.  I highly recommend taking the t…lnkd.in/dcj_UHy lnkd.in/dw2xATK
Looking to close the digital divide, I am excited to announce that on July 25th, we will be presenting a product showcase. We will share how Tulip empowers store associates in retail stores, such as Michael Kors, Kate Spade, and In…lnkd.in/dcUYNj9 lnkd.in/dz5Jv87
1
Some of the key points made are: physical retail is critical - over 80% of consumers consult their phone prior to purchase - successful retailers are proactive with in-store mobile initiatives - faster checkout & enhanced engagemen…lnkd.in/dVPK2bf lnkd.in/dBFe2Qj
1
Performance metrics should reflect key focus areas for the business. With the transforming retail environment, there is a case to be made to reconfigure how we view the store. Nordstrom among many other progressive retailers have s…lnkd.in/ddN-_Ju lnkd.in/db9tYCC
An event that will definitely be full of actionable insights. Whether you are actively planning, implementing, or just looking to expand your knowledge regarding in-store mobile applications, this event is for you. Have a great weekend everyone! lnkd.in/eVwDTsH