ALT The 3 Pillars of Responsible Leadership Professors Haridimos Tsoukas, Warwick Business School, Adrian Zicari, ESSEC Business School, and Tanusree Jain, Copenhagen Business School, join forces to propose a new way forward for corporations to respond positively to the current context of crisis, risk, and, for many, loss of bearing.

ALT Narrative Reviews: A powerful tool for businesses Is there an ideal type of customer review? Professor Tuck Siong Chung, ESSEC Asia-Pacific, and his fellow researchers explain why narrative reviews containing the product/service experience and emotional journey, are better at improving sales than just technical differentiators and stats.

ALT Unlocking Customer Value through Data-driven Personalization How many of us spare barely a second or two to read an ad on our mobiles? Tuck S. Chung, Prof. of Marketing at ESSEC Business School, Asia-Pacific, shares research into how big data can be used to improve product personalization and overcome the challenge of short attention span.

ALT Technology and Humans: One path - Livia Kuga, FGV-EAESP student finalist in the 2021 CoBS CSR competition, looks at the rise and place of technology in our lives and contends that greater efforts should be made to improve interaction between man and machine.