Engaging Results Communications is a full-service marketing firm that helps organizations strategize and execute marketing plans to create long-term growth.
Madison, WI
Joined May 2012
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"Unfortunately, gender pay gaps arise because the management occupations with fewer women typically pay more. How does the gender imbalance across occupations happen and can it be corrected?" #women #empowerment #smallbusiness #womeninstem
hbr.org/2020/12/how-business…
"No matter the #strategy, the idea is the same: to market personally and value your customers, but also efficiently so you can save time, scale up, and keep running your day-to-day."
business2community.com/marke… #2021 #trend #marketing
"With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.” #socialmedia #2021 #marketing
ow.ly/MQ3a50CQA9Q
"Branding has been an important part of every digital strategy since the Internet’s invention. But there is a difference between brand marketing for regular businesses and those that specialize in eCommerce." #branding #ecommerce #marketing #strategy
cofmag.com/2020/11/how-to-op…
ALT twitter, facebook, together
"Change has come to define the past year, and it will probably define the next one...Operating with agility can help you succeed today, stay ready for anything, and even save both time and money." #marketing #socialmedia
martechtoday.com/ready-for-a…
"Despite the glaring issues present with social media platforms, people still crave digital attention, especially during a pandemic, where in-person connections are strained if not impossible.
So, how can the industry change for the better? "
techcrunch.com/2020/10/22/3-…
"Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media. " #socialmedia #marketing #genz
entrepreneur.com/article/358…
“The COVID pandemic for small businesses is now in its sixth month with no signs of abating...COVID-19 has driven a “living at work” lifestyle that is making this balance more difficult."
smallbiztrends.com/2020/10/h…
Check out this article for 5 fundamental shifts in the marketing industry within the last few months! #Industry #Business #marketing #news #pivot
searchenginejournal.com/5-fu…
"Digital marketing is undergoing a sea change. For marketers today, data is not just a helpful tool, but a necessity to reach the right customers." #DigitalMarketing #Marketing #SmallBusiness
forbes.com/sites/forbesagenc…
"Many digital marketing agencies have sailed through these troubled waters unscathed and some have even experienced meteoric growth...the majority of marketing agencies had a worrying March / April period and I know of several that continue to struggle."
ow.ly/1w0R50BIMuu
"Social media marketing offers a massive potential customer base to brands that use it right... There are so many elements that contribute to social media success that it's easy to implement one or more of them poorly."
ow.ly/x5Gg50Bqnrv
“Advertising brings in customers, but word-of-mouth brings in the best customers.”
–Jonah Berger, author & marketing professor #Marketing #Advertising #Startup
"If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure." #Marketing #Local #LocalMarketing
mediapost.com/publications/a…
"Influencer marketing has received increased attention as marketers strive to get their messages to stand out in cluttered advertising environment...But what impact will the COVID pandemic have on influencer marketing?"
forbes.com/sites/charlesrtay…
"Now, even though the coronavirus pandemic is causing both a health and economic crisis, I’m confident I can get through this difficult period... And other entrepreneurs can also take action to make it through to the other side." @Entrepreneur #smallbiz
entrepreneur.com/article/353…
What the business world needs now — especially in dealing with the coronavirus crisis and after it — is to think like an entrepreneur. #entrepreneurship #smallbusiness #startup #coronavirus
investors.com/news/managemen…
ALT student, typing, keyboard
"A new survey of nearly 300 top marketers at for-profit US companies reveals how the COVID-19 pandemic has reshaped the landscape for marketing organizations across a range of industries."
ow.ly/9fbK50AudJR