The Agency of Now

Trenton, NJ
Joined February 2010
This year we're focusing on being fearless, doing good, making changes, and being unapologetically us. We've been waiting for this. Comment below and tell us what you’re working on in 2023.
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EFK loves doing good especially during the holiday's Today we delivered to Camden 50 essential bags for the homeless. #letsdogood
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We collaborated with the #UniversityHospital team to design, create, and launch a new website that enhances the UH brand, improves the patient experience, and better serves the community of their healthcare providers and team members. #newarknj #newwebsite #accessibility #health
A Kantar study of Super Bowl advertising reveals some interesting insights about a brand’s ad spend. For one, while media placement and the size of an ad spend were thought to be key in driving an ad’s success, it turns out creative quality is responsible for driving half.
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Based on their study, just improving an ad’s creative quality advertisers saw a 30% increase in ROI. #efk #advertising #roi #callus
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Check out the article ➡️ bit.ly/3MoU4Mr
Women's History Month is a time to reflect on the courage of women in past generations and celebrate how their efforts and bravery afforded the opportunities and freedoms of today. At EFK, we consist of a team mainly of women and led by two women.
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Did you know that it wasn't until 1965, when President Lyndon B. Johnson signed the Voting Rights Act into law that Native American, Black, Asian American, and Latin women, among others, had voting rights? #womenshistorymonth #efk #empoweringwomen #didyouknow
Contrary to popular belief, the gender wage gap is more than just a few cents. On average, in 2020, a woman working full-time earned $10,000 less than her male counterparts. Talk about nonsense! #womenshistorymonth #efk #empoweringwomen #didyouknow
Here at EFK, we use the F word... Feminism, that is. We break the bias ourselves with living proof that women can run a thriving business and lead a team to success while being mothers and grandmothers.
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Whether deliberate or unconscious, bias may make it difficult for women to move ahead in education, work, and society in general. Individually, we're all responsible for our own thoughts and actions. Together, we can all #BreaktheBias - on International Women's Day and beyond.
Happy Valentine's Day from EFK, the love doctors for long-lasting relationships between you and your audience. 😉 #valentinesday2022
Looking to amplify your brand?…Let’s taco ‘bout it!🌮 ~Drop us a like and DM for more info~
Caroline R. Jones broke racial barriers in advertising to become one of the first and most prominent black women among agency executives. She co-founded 3 different black-owned agencies and was the founder and President of Caroline Jones Inc. Talk about girl power!
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We see what you might not see, we envision what’s not there but what could be. Let us be your eyes 👀 ✨Reach out to enhance your brand this year✨
New year, new voice 🗣 . Looking to get noticed? Drop a like and DM us ->😉
A great brand strategy needs equally great creative messaging to help you stand out. From creative that is visually appealing, to messaging that speaks directly to your target audience, we do it all. #brand #strategy #EFK #undefeated
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On Martin Luther King Jr. Day, we would like to recognize the impactful work done by some of our clients. Any company can strive to be successful, but only a few work towards making a true difference. EFK is proud to partner with our clients to help them fulfill this goal.
The first day back from holiday break, the EFK PR Division got client @UnivHospNewark on the front page of The Star-Ledger AND a follow-up digital article on @njdotcom . Check out the article! Link below.⬇️ bit.ly/3zmYTk4 Great start to 2022!