@ECKHARDT_Chasm

Chasm Institute, Co-Managing Director ... (marketing strategy tools + workshops for success in high-tech)

 Palo Alto, California
chasminstitute.com
Joined December 2011
  • Tweets1.9K
  • Following14
  • Followers260
13Media
Michael Eckhardt retweeted
Geoffrey Moore@geoffreyamoore2 Dec 2022
DEADLY SIN # 3 of 7 Whole Product Perfectionism: if you’re trying to launch the perfect product – stop. To cross the chasm, focus on delivering 100% MVWP (Minimum Viable Whole Product). Subtract out features to simplify the buy / install / use process. linkedin.com/pulse/7-deadly-…
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Michael Eckhardt retweeted
Geoffrey Moore@geoffreyamoore5 Dec 2022
DEADLY SIN # 5 of 7 Pricing Mistake: cutting price by 15% to 20% won’t help you cross the chasm – price elasticity is remarkably muted at this stage. Yes, you need a reasonable price, but to cut further won’t drive sales growth – it’ll just damage margins. linkedin.com/pulse/7-deadly-…
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Michael Eckhardt retweeted
Geoffrey Moore@geoffreyamoore1 Dec 2022
Is your company launching a new tech product in 2023 ... ? >> here's a must read 3-page blog I want to share with you, from my long-time colleague Michael Eckhardt: 7 DEADLY SINS -- How to Successfully “Cross the Chasm” By Avoiding These Seven Mistakes linkedin.com/pulse/7-deadly-…

7 Deadly Sins: How to Successfully “Cross the Chasm” By Avoiding These Seven Mistakes

Michael Eckhardt Geoffrey Moore Crossing the Chasm Geoff Moore Eckhardt Chasm Group Chasm Institute Chasm

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Michael Eckhardt retweeted
Geoffrey Moore@geoffreyamoore11 Jun 2019
If your tech company or team is launching a new product in the next 12 months -- you may want to not miss this blog and key video content ! linkedin.com/pulse/what-3-qu…
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From Angela @ Chasm Institute: >> In case you missed Michael's talk at eBay on "Products That Count" -- here's the video: ------- "3 Key Questions That Should Be Answered Before You Launch Your Next Product" ... productsthatcount.com/events…
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This is an updated guest post by Michael Eckhardt, a Managing Director at Chasm Institute and trusted colleague of m…lnkd.in/gg_-cwm

Guest Post: 7 Deadly Sins: How to Successfully “Cross The Chasm” By Avoiding These Mistakes

This is a guest post: By Michael Eckhardt Managing Director @ Chasm Institute https://www.linkedin.

linkedin.com
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It was a pleasure to do the keynote at the 3/31 SVPMA ProductCamp, and present our newest "Crossing the Chasm 3.0" frameworks for helping product teams accelerate + scale revenue growth in next 12-24 months. Lots of smart product managers, executives and…lnkd.in/gQ8hxXT
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It was a pleasure to do the keynote at the 3/31 SVPMA ProductCamp, and present our newest "Crossing the Chasm 3.0" frameworks for helping product teams accelerate + scale revenue growth in next 12-24 months. Lots of smart product managers, executives and…lnkd.in/gGkuiZJ
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Was a pleasure to do the keynote at the 3/31 SVPMA ProductCamp, and present our newest "Crossing the Chasm 3.0" frameworks for helping product teams accelerate + scale revenue growth in next 12-24 months. Lots of smart product managers, executives and pr…lnkd.in/g8gqeN9
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It was a pleasure to do the keynote at the 3/31 SVPMA ProductCamp, and present our newest "Crossing the Chasm 3.0" frameworks for helping product teams accelerate + scale revenue growth in next 12-24 months. Lots of smart product managers, executives and…lnkd.in/gDafy-P
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Was a pleasure to do the keynote at the 3/31 SVPMA ProductCamp, and present our newest "Crossing the Chasm 3.0" frameworks for helping product teams accelerate + scale revenue growth in next 12-24 months. Lots of smart product managers, executives and pr…lnkd.in/gbigYVB
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It was a pleasure to do the keynote at the 3/31 SVPMA ProductCamp, and present our newest "Crossing the Chasm 3.0" frameworks for helping product teams accelerate + scale revenue growth in next 12-24 months. Lots of smart product managers, executives and…lnkd.in/gTGvP-n
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It was a pleasure to do the keynote at the 3/31 SVPMA ProductCamp, and present our newest "Crossing the Chasm 3.0" frameworks for helping product teams accelerate + scale revenue growth in next 12-24 months. Lots of smart product managers, executives and…lnkd.in/g5Xd6jg
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Michael Eckhardt retweeted
Mark Cavender@MarkACavender17 Jan 2018
Last Friday I taught a #CrossingTheChasm workshop to the world...almost. Make that young professionals from Brazil, Spain, Taiwan, India, Italy, Japan, Turkey, China, UK, and Russia via @UCBerkeleyExt. They developed chasm-crossing strategies for drones, robots and 3D printing.
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Michael Eckhardt retweeted
Mark Cavender@MarkACavender22 Sep 2017
Don't miss my colleague @ECKHARDT_Chasm speaking in Menlo Park, CA Thursday Sept 28th at 6:00PM. lnkd.in/gnf2utC

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Michael Eckhardt retweeted
Mark Cavender@MarkACavender14 Dec 2017
Great insights from @geoffreyamoore about organizing for the 3 Horizons. lnkd.in/eVFgwgv

A Twist on the 3 Horizons Model: Finding the Distinction Between Disruptive & Sustaining Innovations

One of the fun things about blogging and writing is that you get pinged from time to time with real-world challenges to your perfectly presented blog posts! Here is a recent exchange which helped me...

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Michael Eckhardt retweeted
Mark Cavender@MarkACavender22 Sep 2017
Don't miss my colleague @ECKHARDT_Chasm speaking in Downtown Portland Wednesday Sept 27 from 11:30AM - 1:30PM. lnkd.in/gbWgBKj

LinkedIn

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Michael Eckhardt retweeted
Mark Cavender@MarkACavender14 Dec 2017
Great working with the outstanding team from @gigamon. You guys are the best! Back row @hangwithhang @Dianarsh Preetham Gopalaswamy @Kim_DeCarlis @gmelville80 @anandarajagopal @pgriston Greg Mayfield Front row @MarkACavender @mobileOSguy
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7 Deadly Sins: How to Successfully “Cross The Chasm” By Avoiding These Mistakes lnkd.in/ei9EJ4z
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In 2017, we are pleased to have reached 3,000,000 in book sales of our "Crossing the Chasm 3.0" series of tech strat…lnkd.in/gWnG3bJ
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