@ECBaskin

CEO of Tribe, an internal communications agency working with global and national brands. Author of several books.

 Atlanta
tribeinc.com
Joined February 2009
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Financial Wellness for Employees May Start With Stupid Questions linkedin.com/pulse/financial… via @LinkedIn

Financial Wellness May Start With Stupid Questions

A version of this article recently appeared on Forbes.com Financial wellness is having its moment.

linkedin.com
Give Employees a Better Digital Experience linkedin.com/pulse/give-empl… via @LinkedIn

Give Employees a Better Digital Experience

50 years ago, office employees could expect to hear a dial tone when they picked up the phone sitting on their desk. Today employees are less likely to be sitting at a desk in the corporate office...

linkedin.com
Employee Benefits to Create Calm and Joy linkedin.com/pulse/benefits-… via @LinkedIn

Benefits to Create Calm and Joy

Employees are more stressed out than ever. According to Gallup’s 2022 State of the Global Workplace report, a record-breaking 44% of employees experienced stress a lot of the previous day.

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Ask Employees to Define Your Corporate Values linkedin.com/pulse/ask-emplo… via @LinkedIn

Ask Employees to Define Your Corporate Values

A version of this article originally appeared on Forbes.com.

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Global Companies Help Create a Smaller World linkedin.com/pulse/global-co… via @LinkedIn

Global Companies Help Create a Smaller World

We often work with global companies to help connect employees across geography and silos through internal communications. This week, we had an opportunity to do that in a more meaningful way than...

linkedin.com
Looking for ways to make B2O more tempting? Enticing Employees Back to the Office linkedin.com/pulse/enticing-… via @LinkedIn

Enticing Employees Back to the Office

Many corporations are hoping to lure employees back to the office, now that the Omicron surge seems to have passed. But few companies will insist on having everyone back, all of the time.

linkedin.com
1-Star Review of @zoominfo: “Sneaky auto-renewal clause buried in contract” – sitejabber.com/reviews/zoomi… via @sitejabber

ZoomInfo Reviews - 2.7 Stars

160 reviews for ZoomInfo, 2.7 stars: 'Never complete their survey offering a gift card. I did one and one week later got many spam emails and phone calls. I know it was them because I used a fake...

smartcustomer.com
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Anybody else have a bad experience with Zoominfo? They've got a sneaky auto renewal clause in their contract that was never mentioned in sales conversations and they seem to be railroading us into renewing another year against our will. #Zoominfo #Autorenewal #businessethics
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Supporting employee wellbeing with human resources for the whole person:linkedin.com/pulse/human-res… via @LinkedIn

Human Resources for the Whole Person

Increasingly, employees are expecting human resources to support them in all areas of their lives, not just a paycheck and health insurance. They want companies to help them maintain a state of...

linkedin.com
This Is the Year to Zoom the CEO Holiday Message linkedin.com/pulse/year-zoom… via @LinkedIn

This Is the Year to Zoom the CEO Holiday Message

Covid has changed the level of formality in corporate culture. As recently as two years ago, Tribe would have strongly discouraged any CEO video holiday message that wasn’t professionally produced.

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Remote work has its advantages, but career growth may not be one of them. linkedin.com/pulse/does-work… via @LinkedIn

Does Working Remotely Slow Career Growth for Younger Employees?

Working remotely has its advantages, but fast career growth might not be one of them — particularly for younger employees. Being in the office makes them privy to all sorts of advantages, from casual...

linkedin.com
Over the years, we’ve conducted employee interviews and focus groups with engineers in industries ranging from software development to heavy manufacturing. linkedin.com/pulse/employer-… via @LinkedIn

Employer Brands: What Do Engineers Want?

When developing employer brands, we work to find a position that is both authentic to the company and that appeals to the whole spectrum of employees, from corporate functions to frontline positions....

linkedin.com
Brag-Worthy Benefits for the Talent Wars linkedin.com/pulse/brag-wort… via @LinkedIn

Brag-Worthy Benefits for the Talent Wars

Brag-worthy benefits are the ones that employees will tell their friends and family about. They’re the ones that might get your company included in an article about benefits trends or unusual...

linkedin.com
How do you help young employees build the relationships that lead to career growth? Start with the onboarding process. linkedin.com/pulse/onboardin… via @LinkedIn

Onboarding for the Hybrid Workplace

One of the many challenges of the pandemic has been that young employees are missing out on the career growth that comes from rubbing shoulders with more experienced colleagues in the office. In the...

linkedin.com
Targeting Career-Break Talent: Don’t overlook the huge pool of professionals who are eager to rejoin the workforce after a career break: linkedin.com/pulse/targeting… via @LinkedIn

Targeting Career-Break Talent

Need to fill positions with experienced talent? Don’t overlook the huge pool of professionals who are eager to rejoin the workforce after a career break. Since February of 2020, 1.

linkedin.com
Do your unplugged employees have a way to share their ideas and solutions? The Frontline Knows What Corporate Doesn't linkedin.com/pulse/frontline… via @LinkedIn

The Frontline Knows What Corporate Doesn't

At Tribe, we often speak of the importance of communicating with your non-desk (or unplugged) employees. Even if you’re cascading information through their managers, we recommend having at least one...

linkedin.com
When you know the physical realities of unplugged workplaces, you can find unexpected touch points for internal communications: linkedin.com/pulse/finding-u… via @LinkedIn

Finding Unexpected Touch Points for Unplugged Employees

It's important to find ways for all those non-desk employees in manufacturing, retail, hospitality, healthcare and other industries to access your intranet, whether that's mobile-friendly intranets...

linkedin.com
Raising the bar on the usual formula: Open Enrollment for Actual Humans linkedin.com/pulse/open-enro… via @LinkedIn

Open Enrollment for Actual Humans

You can improve on the usual formula by remembering you're talking to actual people. The bar on open enrollment communications is often set very low.

linkedin.com
Even if you're offering a hybrid work schedule, you may want to give employees a reason to come in: 5 Ways to Lure Employees Back to the Office linkedin.com/pulse/5-ways-lu… via @LinkedIn

5 Ways to Lure Employees Back to the Office

Your company may be offering employees a hybrid work arrangement post-Covid, with flexibility in terms of working some days in the office and some from home. That’s become a well-accepted given for...

linkedin.com
Hire Head Count or an Internal Communications Agency? linkedin.com/pulse/hire-head… via @LinkedIn

Hire Head Count or an Internal Communications Agency?

A recent Ragan Communications survey included this question: What would you do with an increased communications-department budget? Almost 70% of respondents said they'd add more people, either as...

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