I'm thinking about coming back.

Haven't posted anything for a looong time... But those of you who still follow me - Merry Christmas friends.

Business is a value exchange. Meaning... I buy from you because I believe you’ve got something I need or want. Your job as a copywriter is to create that sense of 'want' in your reader And then deliver on it.

I was the beneficiary of the wisdom shared in Mercure's copycamp. So let me say it straight: If you want to gain real copywriting skills? This is it. Act now.

Unpopular opinion: If you avoid the saturated market it means: - You lack skills - Your product sucks - You are trying to be a genius Or the entrance cost is too damn high! Which is a valid reason. Otherwise you're just coping if you're shying away from saturated markets.

The best way to sell something is NOT to sell it. Tell them NOT to buy. But as a 'side note' mention some of the great benefits of your product.

The best way to sell is to create a sense of mystery around your product. Make people dream. Imagine. Covet. I remember how @Cobratate was Anti-selling his community - "The War Room" "I don't need your money!" "I will kick you out unless you show progress!" "I don't care!"

Copywriting is like playing chess. When you wire copy you gotta think 2-3 moves ahead. What you write has a very specific effect on the reader. Why use 'this' analogy? - What do you want them to think? Why use 'that' word? - What do you want them to feel? You're in charge.

Life is struggle. The natural state of any system is equilibrium. But if you are in equilibrium you are dead. Period. Nothing happens there. Unless you ingest some energy into it. So burn your body fuel. Expend energy. Fight and struggle. For that is the only way.

People claim to be storytelling experts and then proceed telling their childhood stories. My man. Nobody wants to hear about who was your favorite hero or where you grew up. It's not about you. It's about me. The reader. What's in it for me?

Some say: "Do less. But better." OK. But what if there's no amount of less that you can do better? That right there is your next objective... Find a thing that people care. That market values. And focus on mastering it.

Your success in life begins where other people's problems start.

Your winning marketing angle hides in your competitor's product's comment section.

Pop quiz in marketing: You ran Ads for your client. Found and angle. Doubled down on it... ...And it worked. You sold a product to a cold audience. Now you took the next logical step - You scaled the Ads. But... Nothing happened. No more buyers. Now. What's your next move?

If it's Monday and you aren't filled with energy and excitement then you are doing something wrong with your life.

Arranging a meeting with my friend. Me: "Let's meet in the morning." Him: "Yeah, morning at 2 PM." Me: "You mean afternoon at 2 PM?" 🤡 Georgians have a 'different' relationship with time.