The Roblox Ads Manager sucks and Roblox isn't going to fix it. With the old system, you would choose how much you want to spend per day and it'd allow you to have a somewhat consistent CCU throughout the time you're running it. However, with the new system, you have to set a budget and bid, and it doesn't even seem that the system accurately disperses your funds. I'm running $220/Day right now for a test and within 10 minutes I can go from 40 CCU all the way up to 390 and then back down to 90. Getting that massive spike to 390 might seem good, but it uses a ton of my ad credit so then the money runs out and my CCU dies until the next day when the next round of cash comes in. I used to spend less than this and get much more consistent players. Roblox is thinking about this new Ads Manager like Google or Facebook ads managers, but it's a completely different thing. This is gaming, this is advertising to players that will play NOW rather than maybe go buy your product later. There is no way for me to ensure that I will have players around the clock, thus my game completely dies from 4pm - 12am CT, which is considered primetime for the US market, when the ad spend has already run out for the day. The only way for an indie developer to get their game off the ground is to dump hundreds, if not thousands of dollars into ads, hope the Roblox algorithm picks it up, and pray that it breaks even on those ads before being killed off again. Don't get me wrong, I've seen great success running ads on Roblox, but comparing how the Roblox ad system used to be, in terms of getting players to actually play your experience, and compared to how it is now is just sad. To the Roblox Admins Ads Team that are definitely reading this tweet, here are my asks: • Remove the horizontal bloat from the Ads Manager requiring you to scroll left and right to see all of your data and the vertical bloat causing you to only see 5 Campaigns/Ad Sets/Ads at a time, do this by removing all of the empty space at the top of the page • In general, make the UI/UX better by making it easier to view all of your data. Maybe add some sort of "Compare" tool for your campaigns, ad sets, and ads? • Make it searchable by Name and Date of ad run • Add the ability to rename old Campaigns/Ad Sets/Ads that have already finished running • Add an option that allows you to have consistency with your impressions rather than randomly recommending it to a ton more or a ton less people • If you're running multiple ads in an Ad Set, or multiple Ad Sets in a campaign, have an option to evenly disperse funds between these Ads or Ad Sets to ensure we're getting accurate results when doing A/B Testing, instead of having to make them be separate campaigns. This is a BIG one for me. I'm sure there are a ton more that I can't think of right now. I personally spent over 8 Million Robux, $28,000, on Sponsored Ad Spend in 2023, and I've barely touched it this year because of how repulsive the Ads Manager feels to use in its current state. Just please, I've talked with you guys, I understand your team is small and it will take time, and I sympathize with you. Respectfully, please add at least a few of these things I've mentioned to your update timeline and make it better for everyone. I respect you guys so much and appreciate the hard work you put in, you're the life blood of the platform.