Chief Brand Officer, Husband and Father of 2 amazing kids. Struggling Tennis Player. POV's and opinions expressed are my own.

New York
Joined June 2012
📖 Exciting News! My new book “Moving Your Brand Out of the Friend Zone” is NOW available on Amazon at a.co/d/1nCn24X 📖 Your brand deserves more than just casual encounters; it’s time to commit to a lasting relationship with your audience. Order your copy today
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🤖 Made with AI
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In high school, I was rejected from every Ivy League school I applied to. Now, I get to check another unexpected box: appearing on The Marketing Matters podcast, part of @Wharton Knowledge at @whartonknows youtu.be/kHKtDsxMrPY
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My first Cannes. Not defined by yachts or parties. It was the revolving door at the Carlton. The great equalizer. It doesn’t revolve. It negotiates. Because real access? It’s not granted. It’s shared. Even in Cannes, connection starts before you step inside. #ThinkingHuman
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BREAKING: Teenager Almost Admits Parent Might Know Something My daughter’s in a startup class. A classmate presents—boom, my Brand Love framework, right there on the slide. Not her slide, obviously. That would require divine intervention. But a peer’s? That’s epic! No eye roll
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"I'd like to thank the committee… and the algorithm that probably put my name in front of them." Thank you if you’ve collaborated (most critically), challenged (most especially), mentored (most fortunately for me), or supported me in any way. #marketing #brand
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Not a nutritionist but I think we can all agree that no one feels good after eating at a buffet. It’s the same for brands and brand marketing. Agree?? #marketing #brand ⁦@ANAmarketers⁩ ⁦@ANACMOMasters⁩ ⁦@BrandInnovators⁩
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The look of every parent waiting for this college tour to start is exactly the same. “Am I really going to pay nearly $100k a year x4 so my child can get a job where they make $50k first year if they are lucky!”
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Working hard in the offseason. @TheJudge44 how’s his swing look?
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Return on Idea: The Real ROI of a Super Bowl Ad. Most will measure it as Return on Investment—But the most successful brands know that the true metric is what I like to call….Return on Idea. The best don’t just sell products; they spark emotion, and become part of culture
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Thank you for the love!
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Last night I received this notice that I’ve been named a finalist for the 2025 ONCON ICON AWARD FOR THE TOP 100 MARKETING PROFESSIONAL. The winners are determined by vote so if you’re so inclined I’d appreciate the support. Here’s the link : onconferences.com/mar-voting
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Knowledge is knowing a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad.
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