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Your customer isn't loyal to your logo, they're loyal to the person who picks up the phone when they call.
So what happens when that person leaves?
Read, Comment & Share Issue 003 of Marketing Notes from Africa: linkedin.com/pulse/when-rep-…
Instagram sold us the art of the perfect shot but now its algorithm favours raw, unpolished content.
However, the brands winning in this market are not the most unpolished. They are the most culturally honest.
Please read, comment and share:
linkedin.com/pulse/real-beat…
The authenticity trap is spreading across Nigerian marketing but real cultural resonance can't be copied, you have to earn it.
Please read, comment and share issue 002 of Marketing Notes From Africa:
linkedin.com/pulse/real-beat…
Dotche retweeted
Instagram sold us the art of the perfect shot but now its algorithm favours raw, unpolished content.
However, the brands winning in this market are not the most unpolished. They are the most culturally honest.
Please read, comment and share:
linkedin.com/pulse/real-beat…
I just launched a newsletter on LinkedIn to share my observations about marketing in Africa.
Issue 001 is up⬇️
The trust deficit: Why Nigerian consumers are harder to win than most marketers admit, and what brands that succeed actually do differently. linkedin.com/pulse/trust-def…
Dotche retweeted
How do you say, "Put your money in Risevest, and let it grow" in your dialect or language?
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WE'RE PREMIER LEAGUE CHAMPIONS! 🏆
ALT Graphic celebrating the fact that Liverpool have been confirmed as Premier League champions.
Dotche retweeted
Selling at a loss is not an option, if you're holding high value, selling at a loss is a good option if the asset has no intrinsic value
I love it !
From Lagos to San Diego...
GRAMMY Award-Winning, Oscar Nominated Nigerian singer-songwriter @temsbaby joins San Diego FC ownership group as a club partner.
Tems becomes the FIRST African female to be involved in MLS ownership.
Read ⤵️
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Our LinkedIn Optimization program starts today by 2pm on our Telegram Community.
Our guest professional for this programme is Vivian Nwogu. Vivian is a seasoned global HR and LinkedIn visibility coach, recognized as a Top LinkedIn Voice in Human Resources (2023) and Global Talent Acquisition (2024).
Join our insightful lesson here- bit.ly/RiseInvestmentClub
