Q: What do KFC, McDonalds, M&S, Coke, Cadburys, Amazon and Morrisons all have in common?
A: They all star in our Xmas Ads Quiz of the Year*
*this may not be totally true
Such fun to film
How well do you "Know the Public" and what they think of this year's Christmas ads? @Kantar brings the insight – and the festive cheer: buff.ly/3teMjVw #ad #christmas
Dom Boyd retweeted
How well do you "Know the Public" and what they think of this year's Christmas ads? @Kantar brings the insight – and the festive cheer: buff.ly/3teMjVw #ad #christmas
😁👇👇👇👇
The latest Google Firestarters podcast episode is now up - this one featuring the excellent @DomBoyd from Kantar - the best half an hour you can spend thinking about advertising effectiveness. Spotify bit.ly/3rUAD9Z and Apple bit.ly/4050VTG
Dom Boyd retweeted
A massive THANK YOU to our 2023 @Effie_UK Grand Jury. So much talent in one room! 🤩Thanks to Stephen at @feelgoodwoo @az703 @VirtualRanz @alisonhoad
@EnyiNwosu Michelle at @Expedia @DomBoyd
@adliterate Claire at @LEGO_Group Emily from @Google
@karinasw and @julesbramham
#Effies
ALT 2023 Effie UK Grand Jury
If there was a Cannes award for adland own-goal, this would win the Grand Prix. Thankfully, the public are the ones that matter, and they’ve been eating it up.
I’ve got no dog in this hunt, mind you. But to give this masterpiece a bronze is an outrage, Film Jury. It’s loaded w/ insight, imagination, charm, great casting and performance…fame. (Effective, too, I’ll bet). #CannesLions2023 #smh
Watch: youtu.be/arlXqMg4FO4
Some thoughts from yours truly on why consistently is a brand’s best friend - especially right now.
A return to old campaigns marks maturity among marketing teams – a view from @DomBoyd @Kantar_UKI buff.ly/3ploFES
Dom Boyd retweeted
Missed out on this Creative Impact session at @Cannes_Lions? Don't worry, we've got you! @DomBoyd & @felipecthomaz were on the stage to reveal the secrets of maximizing commercial value for brands. PLUS, Kantar's top Breakthrough Brands were revealed! loom.ly/fjIU0I4
Brands with pricing power enjoy higher prices and increased brand value over time. I.e, as Warren Buffet observed: if you can maintain/raise prices without losing business, you got a great biz—and brand building is the driver
via @DomBoyd Simon Atherley
kantar.com/campaigns/brandz/…
Chuffed to do this - just in time for Cannes!!!!
The latest episode of Google Firestarters is NOW UP. This one featuring the excellent @DomBoyd from Kantar giving a masterclass of insights on advertising effectiveness youtu.be/ma6LA3A1EMw
Dom Boyd retweeted
The latest episode of Google Firestarters is NOW UP. This one featuring the excellent @DomBoyd from Kantar giving a masterclass of insights on advertising effectiveness youtu.be/ma6LA3A1EMw
Why should anyone care about creative quality? In a word, profit. #kantar #marketingeffectiveness
Simples. Hard, but worth it.
Richard Branson & Steve Jobs on the power of simplicity
In How to write better copy by @HarrisoSteve
Yup
Want to double the chance of your advertising to be successful? do upfront quali research to check if your creative idea is triggering any emotion. Thx to @DomBoyd and @Adweek for these insights shared at #BrandweekEurope today
Dom Boyd retweeted
Example: @Mitre10's "With You All The Way" from FCB New Zealand, winner of the 2021 Kantar Supreme Ad Impact Award
"Originality can be the enemy of effectiveness. Focus on the unchanging fundamentals that emotionally move people." @Kantar_UKI's @DomBoyd #BrandweekEurope
Such fun. Top notch panel
At #BrandweekEurope, we heard from @johnniewalker_'s @Chris_Goddard, @VCCP's @gen_hole and @Kantar_UKI's @DomBoyd about how they have developed recent campaigns that "reeboot emotion back into advertising." adweek.it/BrandweekEuro
ALT Two people sit in white chairs and speak to an offscreen audience on a stage with a yellow and black backdrop that reads ADWEEK.