.@nitprashant grew @emergentlabs from $0 to $100M ARR* in 8 months. Seriously insane. This is a 2-hour masterclass on running large-scale influencer programs, the economics behind X creators, orchestrating cultural moments, and what goes on BTS of startup hypergrowth. Probably the most tactical episode we've recorded yet. Episode 3 of the @distributionpod. Enjoy. 00:00 Intro 00:51 The Tweet That Got Him Into Emergent 06:46 Why He Left Emergent 11:18 The Truth Behind the $100M ARR Number 16:32 How Growth Changes from $0 to $1B in Valuation 26:48 What's Stopping India From Growing in AI? 32:54 Ranking Emergent's Channels by Effectiveness 37:54 How to Start an Influencer Program from Scratch 50:20 Moment Marketing vs Evergreen Marketing 55:03 Inside the Instagram Mafia 01:21:57 How He Built the Network 01:34:38 Building the Team & the Engine

Early stage enterprise sales is all about moving from Promised based Aura to Performance Based Aura @rox_ai grew from 0 to 8 figures in just 7.5 months and raised $80M+ from Sequoia, GV, and General Catalyst. For episode 2 of @Distributionpod, @subahwadhwani and I sat down with @ishanmkh to unpack how they’ve sold into some of the largest enterprises. Today, they announced their self-serve motion, Rox Teams. Before Rox, Ishan scaled New Relic's self-serve business to $200M in ARR. Now he's building the next-gen CRM to take on Salesforce, but with zero self-serve, pure top-down enterprise sales. Here's what I'm taking away on landing enterprise deals: 00:00 Intro 06:05 Don't lock your product behind a "contact sales" form. 20:53 Your first customers shouldn't be picked for revenue. 28:55 Only 5-10 people actually run massive companies. Find them. 39:05 Pick 1-2 marketing channels and dominate them. 57:22 Run your book of business like you're the CEO. This episode is a cheat code for anyone selling into enterprise

.@GammaApp grew to $100M ARR with AEO as their primary channel to acquire customers. This is the first episode of my new podcast with @ZargaryanArthur, Distribution, and we have @ravishagrwal who leads Growth at Gamma joining us. This is an absolute masterclass on AEO, including: - 04:23: How Gamma Grew 8x Off ChatGPT Referral Traffic - 08:50: Writing for LLM Crawlers vs Human Readers - 16:23: Why Reddit Is the Single Most Important Channel for ChatGPT Citations - 16:34: Ranking Top Platforms for AEO: Reddit, YouTube, LinkedIn, X & Owned Content - 36:53: The Half-Life of an AI Citation & How to Stay Ranked Over Time