Chief Strategy Officer @ImpressionTalk 🤗 since 2014 - SMX, HeroConf, AdWorld 🎙️ Strategy, Paid & Measurement 💬 He/Him (also running a 🦋 experiment)
London
Joined February 2016
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A couple of years ago, I made the decision to "retire" from Twitter.
Over 10 yrs, I'd made quite a few friends in Marketing, Paid Media & SEO on here, but I wasn't seeing them in my feed.
I'm hearing from @AkvileDeFazio that this has now changed. Let's test with this post?
It's a hard life @heroconf
Waxing lyrical about Uranus and marketing incrementality at 3pm
#heroconf #BrightonSEO
Marketers - who's the best CFO you've worked with, and why?
Would like to speak to in the next 2 weeks. Please help me find this person!
Mark Meijs!
Some great Amazon Ads results,
and an absolute trooper doing a talk with a sore throat.
This guy knows a thing or two about Amazon!
I feel like there's a time and a place to embed AI prompts.
As you're donating to a fundraising page for a pregnancy charity? Umm, no thanks?
Makes me a little sad, if I'm being honest.
Unless can tell me a good reason to do include? Accessibility maybe? – at Walthamstow, London
Does anyone have an example where Brand Search is DOING a lot of heavy lifting?
I mean... proven high-levels of incremental sales that the advertiser wouldn't otherwise get?
Liam Wade retweeted
We’re absolutely thrilled to have been shortlisted 6 times at the European Search Awards 🥳
Congratulations to everyone else who has been shortlisted for an award. See the full shortlist of categories we have been nominated for here 👇
impression.tips/4hXz52V
Now watching @AndrewLolk getting only slightly sassy on stage.
I think his first top tip was to unfollow "Liam"? Don't know who that is...
@FriendsofSearch
#FoS25 – at Amsterdam, The Netherlands
In case you're worried about @AndrewLolk his full sass has returned 💅
"Display on Google sucks"
He challenges anyone to challenge him on this... – at Amsterdam, The Netherlands
"Sometimes your product isn't good enough for Google...
You can slice up a little funnel on Meta and sell your crap product but doesn't mean it'll work here"
There are too many spicy takes from @AndrewLolk I can't keep up. – at Amsterdam, The Netherlands
As always, Fred knows best.
I don't think AI is taking your job, it's just changing where the battle ground is!
@siliconvallaeys @FriendsofSearch #FoS25 – at Amsterdam, The Netherlands
FoS '25 - here we go!
Heard so many good things about #FriendsOfSearch and I'm finally here 🎤🇳🇱
Can't wait.
☀️
#FoS25 @FriendsofSearch – at Amsterdam, The Netherlands
