Should you have a paid account WITH your grant account? The short answer is yes! This video explains everything you need to know! 👇

Let's talk about keyword selection, awareness, and intent in a Google Ad Grant account and why higher up the funnel keywords can be much more powerful than you might think.

How long does it take for a Google Ad Grant account to start getting impressions, clicks, and conversions? 🤔 As is often the case...it depends. 😎 But most of the time, you should start to see some traction in a few days to a few weeks. 👇

Can the Google Ad Grant generate revenue? It's possible, but it's not easy. Grant ads can't compete with paid ads on donation searches. We've seen it from branded searches, services and adoption fees...not from "donate to nonprofit." 🙃

Do you lose your Google Ad Grant if you pause it? Nope! You won't be suspended. But run branded ads year round, even with seasonal programs. That money is there waiting for you to use it. 😎

Can you really use the full $10,000 a month Google Ad Grant each month? Yes, you can! 👇

Can small local nonprofits benefit from the Google Ad Grant? Yes! It's just a bit harder. Fewer people searching means fewer chances to show ads. Expand your radius or your keywords. Adopt a cat, foster a cat, how to help a cat. 🐈

Will your Google Ad Grant hurt your paid ads? Nope! Paid ads show first, grant ads show after. They never directly compete. Paid gets "museum in Philadelphia." Grant gets "things to do in Philadelphia." 😎

Google Ad Grants do not allow keywords with a Quality Score of 1 or 2. This quick video explains everything you need to know about this Google Ad Grant rule. 👇

Is the Google Ad Grant a waste of time? Nope! It's not as powerful as paid ads, because paid ads always show first and grant ads only show if there's space left over. But it's $10,000 a month for free from Google. That's a pretty good trade. 😎

Can you get petition signatures to support your nonprofit's cause using the Google Ad Grant? Yes, you can! 🙋 Check out the video to see an example of how this works. Questions about Google Ad Grants? Drop them in the comments and I'll make a video answer. 👇

Can your Google Ad Grant show on YouTube? Nope! Performance Max shows YouTube ads in the preview, but the grant is still search only. In a sample of 20 grant accounts we manage, PMax is still about half of all spend. 💪

Are you moving people up your nonprofit's Advocacy Ladder...or just staying on the most comfortable step?🤔

Will a suspension cost you your Google Ad Grant forever? Nope! It's typically reversible. We regularly log into new client accounts that were suspended a long time ago. Nobody was there to solve the problem. 🙃

Can you promote events with the Google Ad Grant? Yes! But you need to have search demand and wide geographic targeting to see the best results. Let's look at an example of when this works, when it doesn't and why.

The 5% CTR rule is still in Google's Ad Grant docs. Google simply isn't enforcing it. We haven't seen a suspension for it in years. In a sample of 11 grant accounts we manage, average CTR was 12.27%.

When do you create a Campaign and when do you create an Ad Group in your Google Ad Grant account? Here's a simple rule: Create a Campaign for each distinct audience (like doctor vs patient) or each location where you have a distinct message and an Ad Group for everything else.

Can you bid more than $2 per click in a Google Ad Grant account? Yes! The cap only applies to Maximize Clicks. We sampled 20 of the grant accounts we manage. Average CPC was $4.50. One nonprofit paid $309 for a single click. 🙃

Your Google Ad Grant landing page is probably hurting your conversion rate. The test is simple. If a visitor can't tell within two seconds they're in the right place, build a new page. That's the whole rule.

Your nonprofit's Google Ad Grant can drive in-person connections at every event you attend. We targeted conference-related searches for a DC nonprofit and booked meetings with attendees before they even arrived. Try it at your next event.