Digital Leader Tim Hughes, Tweet about #Sales #Marketing #Digitalmarketing - check me out @timothy_hughes and @dlaignite - Views are my mum's

Twickenham, London
Joined February 2013
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There鈥檚 always been a golden rule in sales and marketing: Word of mouth is the absolute pinnacle. Someone telling someone else how great you are, and that person acting on it. We see it everywhere. In cinema, on Instagram, and right across B2B. It鈥檚 always been the ultimate form of trust. But that fundamental model is actually being disrupted. New research from SAP revealed that 25% of people would now trust recommendations from AI over word-of-mouth advice from their own friends and family. Read that again. 1 in 4 people now place more trust in an algorithm than in their personal network. I wonder how quickly that percentage is going to grow? This is just the first wave of a massive shift taking place in buyer behaviour and market trust right now. At Azpertilo.ai, we鈥檙e helping organizations navigate and lead through these exact disruptions. If you want to know more, check out our website or reach out directly, always happy to show you a demo. #B2BSales #Sales #B2Bmarketing #Marketing #AIAgents
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Simplicity Engines: How Storytelling Shapes Modern Markets by @Timothy_Hughes buff.ly/1xTgnlc #StoryTelling #B2Bmarketing #Marketing
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Accidental Entrepreneur: How Buying My First Student House Paid Off by @Timothy_Hughes buff.ly/kfkadPU #Entrepreneur #StartUp #VentureCapital
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Knitted with Love: A Family Legacy of Stitches and Strength by @Timothy_Hughes buff.ly/henibqH #Leadership #Knitting #Charity
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The Rise of Strategic CFOs: Why B2B Marketers Must Fix Their Attribution Data by @Timothy_Hughes buff.ly/Lod0umN #Marketing #CMO #B2BMarketing
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From Locked PDFs to AI Citations: How Azpertilo Scales Authentic Thought Leadership by @Timothy_Hughes buff.ly/08Z1ASX #Marketing #GatedContent #MQLs
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How to Drive Pipeline Fast: Getting Sales Reps to Embrace Social Media buff.ly/TqXWCxm via @DLAIgnite #SocialSelling #Sales #SalesLeader
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Why I Walked Toward My Fear and How It Built a 700-Episode Podcast by @Timothy_Hughes buff.ly/NZnaBR4 #Sales #Marketing #Podcast
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Is SEO Dead? The Truth About Answer Engine Optimization (AEO) buff.ly/cRcvTkP #Marketing #B2BMarketing #Search
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How to Prove Marketing ROI to Your CFO: Stop Shielding the C-Suite from Complexity by @Timothy_Hughes buff.ly/Lod0umN #Marketing #CMO #B2BMarketing
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