@Digiday

Authority, insight, and honesty on digital media and marketing.

 New York
digiday.com/
Joined February 2009
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11.4KMedia
Retail media might be the shiny new thing, but it’s not without its cracks. In my latest for @Digiday, I unpack the myth that retail media is immune to programmatic pitfalls — from messy measurement to fragmented platforms. digiday.com/marketing/mythbu…

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

Marketers are scrutinizing RMNs for transparency, measurement, and control—echoing early issues seen with programmatic advertising.

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Scoop: Recent legal filings in a lawsuit involving @Acxiom shed new light on the case, which could complicate things as @Omnicom and IPG plan their merger. My @Digiday story (link in the thread) looks at a document discovery dispute and newly disclosed deposition excerpts.
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What will AI agents like Google's Project Mariner and others mean for publishers, advertisers, and e-commerce? My latest @Digiday AI Briefing explores some of the potential potential opportunities, challenges and Qs posed by agents that autonomously browse & shop the internet.🧵
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Kai Cenat's record-breaking subathon showed that Twitch is still the place to be for livestreaming creators — but also highlighted the platform's ongoing dependence on its top creators for bankable IP, for better or worse. 👾 Read my analysis on @Digiday: digiday.com/marketing/why-ka…

Why Kai Cenat's record-breaking subathon was a double-edged sword for Twitch

Cenat’s ascension demonstrates a potential weakness of Twitch as a tremendously useful (albeit powerful) springboard into cultural relevance.

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🚨SCOOP ALERT🚨 Roblox's Shopify integration has officially entered a closed beta — and the early results are impressive. Some store operators are already "selling tens or hundreds of multiples more than we were before." More info in my @Digiday writeup:digiday.com/marketing/roblox…

Roblox's Shopify integration has entered a closed beta test, highlighting the platform's e-commerce...

While e-commerce still represents a small fraction of Roblox’s overall business, it is a promising expansion area that could help keep the company’s investors satisfied going into the new year. 

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Walmart is the latest company to pull back on DE&I initiatives. The fear of conservative backlash has caused a turn from the brand values of 2020. For Black-owned and agencies who specialize in diversity, that pullback could impact business: digiday.com/marketing/we-nee…

'We need your trust': As Trump returns to the White House, DE&I practitioners grapple with an...

As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling with an uncertain future.

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There’s also another big wildcard I’ve been wondering about in the Google trials: Will @TheJusticeDept see a mass exodus due in the next administration, depending on who becomes the next AG?
Digiday
@Digiday20 Nov 2024
U.S. lawmakers are reportedly urging an antitrust judge to make Google sell off its Chrome browser after the tech giant’s illegal search monopoly was exposed. buff.ly/4i0nvp4
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Replying to @martyswant @heyjasperai
Here's my @Digiday story about the news based on my interview with Jasper's CMO and the team that gave me a demo: digiday.com/media/jasper-add…

Jasper adds new control and marketing knowledge tools for AI-generated content

The Austin startup is adding an API-based tooling to let marketers embed brand guidelines into an AI model for consistent text and visual outputs.

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Out today: Creators weigh content decisions and costs of election-driven marketing blackout digiday.com/media/agencies-c…

Creators weigh content decisions and costs of election-driven marketing blackout

Agencies, creators and brands respond to the election-driven blackout on marketing.

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A group of online organizers is accusing @Twitch of antisemitic acts — and pressuring advertisers to cut their spending on the platform accordingly. Thus far, however, it's unclear whether the campaign has had any measurable effect. My report for @Digiday:digiday.com/marketing/why-on…

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisem...

A group of online organizers has criticized Twitch advertisers around the revelation that Twitch disabled email signups for users located in Israel and Palestine following the terrorist attacks of...

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What’s the value of AI training data? That’s an existential question one new startup called Trainspot wants to help answer. For my latest @Digiday story, I interviewed the co-founders about creating a two-sided AI data marketplace that launched yesterday. tinyurl.com/4rjc5c7a
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The AI search startup @perplexity_ai is facing new legal challenges even as it rolls out a red carpet for publishers & advertisers. My latest @Digiday story looks at the new lawsuit filed by Dow Jones, cease and desist from NYT, and other context. tinyurl.com/yjhw5spb
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🚨HOT JOB ALERT🚨 @Digiday Media is looking for an experienced journalist to oversee Digiday’s coverage of the media industry, with an emphasis on major publishers such as The New York Times, News Corp, Axel Springer, BuzzFeed, Vox Media and Dotdash Meredith. DM for details!
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My latest @Digiday AI Briefing looks at @Google open-sourcing its AI text-watermarking tool SynthID, which @GoogleDeepMind researchers detailed last week in @Nature. (Google also announced other SynthID updates for various types of AI content.) Link to the full story below.
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Greetings from Palm Springs & @RitzCarlton Rancho Mirage, where @Digiday's fall Media Buying Summit is now underway! We'll be spending the next three days in the desert talking about all sorts of topics related to the present & future of digital ads. digiday.com/events/digiday-m…
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Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges digiday.com/media-buying/med…

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it.

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Morning! My editor is on well-deserved PTO this week so you're stuck with me for the Digiday Marketing Briefing newsletter. This week's topic: Marketers are still being asked to do more brand storytelling magic with less money. Read it here: digiday.com/marketing/market…
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Retail media networks are facing heat as brands push for more transparency and accountability. As ad spend grows, so do the demands for clearer reporting and fairer practices. Will retailers step up? digiday.com/marketing/retail…

Retail media networks under scrutiny amid calls for transparency and accountability

Retail media networks are expanding their offerings to off-site channels, like search or social, but with these expansions, some media buyers and executives say it’s more difficult to get a sense of...

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Happy Advertising Week! Here’s some fun news to start the day: as of today, Roblox and WPP have announced a global content and advertising partnership — a significant development as the platform looks to grow its advertising business. My @Digiday report:digiday.com/marketing/wpp-an…

WPP and Roblox strike new global content and advertising partnership

Elements of the Roblox–WPP partnership will include the joint development of a certification program intended to help marketers become Roblox experts, as well as the formation of an “advisory...

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How the elections are shaping influencer marketing, from brand strategies to social media spending digiday.com/media-buying/how…

How the elections are shaping influencer marketing, from brand strategies to social media spending

Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase – but agencies will have to strike the right balance in their creator...

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