@Diesel_Labs

Diesel Labs fuses innovative data and AI technologies to deliver novel consumer and content insights.

 Kendall Sq, Cambridge MA
diesellabs.com
Joined October 2016
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446Media
We are excited to announce that Forma Group has acquired Diesel Labs.
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This past year together with Forma, we’ve built audience models in support of M&A transactions, predicted title viewership before release, valued a content library, matched a creator with a new brand, and forecasted the disruptive impact of earned media for another.
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Thank you for your continued support for Diesel Labs throughout the years! We look forward to continuing to build as part of Forma Group. forma-group.com/

Forma

We partner with executive teams, boards and investors in the media and technology industries to deliver extraordinary results.

forma-group.com
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Diesel Labs recently released our 2025 End of Year Report, a comprehensive analysis of content engagement in 2025. We invited media strategist and analytics expert Berj Kazanjian to provide his perspective on his key takeaways in the study! diesellabs.com/insights/thou…
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As a former SVP of Strategic Insights & Analytics at Paramount, Berj understands the potential of Diesel’s data: “Diesel Labs... helped [make] smarter, faster decisions...” For example, “Title level engagement decay analyses… [illuminated] franchise potential”
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Stop by our blog to catch up on Berj’s fresh perspective on our End of Year Report! Or check out the full report at the link below. diesellabs.com/insights/2025…
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Here at Diesel, we’re happy to share our 5th annual End of Year report, a comprehensive study of audience engagement in 2025. We tracked billions of signals across social and video platforms to understand what truly captured our attention— and where things are heading in 2026!
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So what made KPop Demon Hunters the breakout of 2025? While most films see measurable levels of anticipatory engagement before release, for KPop Demon Hunters we only observed meaningful attention after its streaming release on Netflix.
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Want to know more about how 2025 is shaping the media of today? See the full End of Year Report for analysis breaking down the top media, emerging insights, platform-specific trends and the signals behind them! diesellabs.com/insights/2025…
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Even with no new episodes on the horizon, concluded catalog titles don’t show signs of fading. Audiences gave a lot of love to the Breaking Bad universe, with both the original series and spinoff Better Call Saul in the #1 and #6 slots respectively.
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If 2024 belonged to Wicked, 2025 was all KPop Demon Hunters — and it wasn't close. The Netflix film generated over 112 billion engagements, a staggering figure that eclipsed every other movie on the list by nearly 10×.
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Even with no new episodes on the horizon, concluded catalog titles don’t show signs of fading. Audiences gave a lot of love to the Breaking Bad universe, with both the original series and spinoff Better Call Saul in the #1 and #6 slots respectively.
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If 2024 belonged to Wicked, 2025 was all KPop Demon Hunters — and it wasn't close. The Netflix film generated over 112 billion engagements, a staggering figure that eclipsed every other movie on the list by nearly 10×.
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