AI crawlers now make up 21.6% of identified bot visits in our data, up from 3.8% in early 2024. 8 of the 20 busiest #bots we see now feed #AI systems. We have updated our most active #webcrawlers list, with the User-Agent strings they send: deviceatlas.com/blog/most-ac…

Taking DeviceAtlas to the streets of Dublin! 📍 Sometimes the best way to get your name out there is to do exactly that. #deviceatlas #adtech #mobiletech #dublin

Make/Model: Unknown. Or Samsung U8000H 65" Smart TV? The difference matters. 75% of IP-based CTV targeting misses the intended household. Download our infographic to see how stronger device signals fix that 👉 lnkd.in/ecZYmfcX #CTV #AdTech #Programmatic

A little team bonding… with a spooky twist 👻 We took on Dublin’s Gravediggers tour for our latest company outing — plenty of history, a few scares, and a very good excuse to get out of the office together. 🎃🪦

When devices are identified with an open-source parser, 83.6% of #TVs and 90.97% of set-top boxes are misclassified. These are silent errors. Nothing flags them until you check, and by then the inventory has already been undervalued. Know the device. Realize the value. #CTV

The iPhone 18 Pro is here 📱 but is it worth the upgrade? 📸 Better photos, especially at night
🔋 Longer battery life and faster charging
🤖 A smarter Siri (not in Ireland just yet)
💶 Starts at €1,489 in Ireland #iPhone18Pro #Apple #iPhone #TechMadeSimple

Day two at #DMEXCO ✅ Another great day in Hall 06.1. Good chats at the stand about privacy-safe device data and what it unlocks for cross-device targeting, plus a walk around the floor — swung by some interesting stands including @EXCOPlatform, Blasto, and @criteo

Day one at #DMEXCO26 ✅ Great conversations at our stand about enriching every impression with privacy-safe, non-PII device data, with no fingerprinting required. Catch us in Hall 06.1: deviceatlas.com/events/dmexc… #DMEXCO #AdTech #Programmatic

Round 2 📸! A few more highlights from our #BBQ afternoon at The Sandymount Hotel — great weather, great food, great company all around.

📰 In case you missed it — DeviceAtlas was featured in IBC Daily, in a piece on measuring streaming's climate impact, with insight from John Leonard, our Director of Product Strategy. Read the article below or download the full paper here: ibc.org/ibc-daily/reports/th…

Misclassified inventory hurting your CPMs? Need device ID without a rebuild? Can't keep up with the #CTV device long tail? Bring your challenge to Stand B059a. We're at #DMEXCO2026, Hall 06.1, Sept 23–24 — let's work through it in person: deviceatlas.com/events/dmexc…

IP-based targeting fails 3 in every 4 times*. DeviceAtlas gives you accurate, non-PII device signals your team can trust. We'll be talking about this (and more) at IBC2026, 11–14 September. Let's connect: lnkd.in/eWFR2Xps #IBC2026 #OTT #CTV *lnkd.in/e2YTbeYT

Another successful BBQ! Great food, great laughs and, of course, some serious Jenga competition! A brilliant day with the team. A big thank you to The Sandymount Hotel for hosting us and to the organisers! #teambbq #SummerBBQ #TeamBuilding #LifeAtDeviceAtlas #JengaChampions

🎮 We’ve arrived at #gamescom2026! Ivo Meekel, Director of Business Development at DeviceAtlas, is in Cologne and looking forward to connecting with #developers, publishers and #gaming technology teams. Going to gamescom? Arrange a meeting with Ivo: meetings.hubspot.com/sara-ma…

Join us at #IBC, Amsterdam, September 10–14 and come find us at Booth 5.G60 in Hall 5! Stop by to connect the team, see what’s new, and join us for a Happy Hour on Saturday from 5–6 PM. 🍸🥂 📍 Booth 5.G60 | Hall 5 📅 September 10–14 🥂 Happy Hour: Saturday, 5–6 PM #Adtech

🎮 We are heading to #gamescom2026! With #games running across an increasingly fragmented device landscape, accurate device intelligence can help teams better understand performance, compatibility, engagement and monetisation. Book a meeting: meetings.hubspot.com/sara-ma…

#IBC2026 is almost here! We’re looking forward to meeting #streaming, #broadcast and #AdTech teams in Amsterdam. Trusted, quality-controlled device data helps improve playback, #CTV targeting and measurement. Book a meeting: deviceatlas.com/events/ibc-e… 📍 Hall 5, Stand 5.G60

Spot the fake signal 👀 iPhone 15 Pro ✓ Safari ✓ iOS 18 ✓ London, UK ✓ Everything looks legitimate. But fraudsters can spoof #device signals, making fake environments look real. Knowing a device isn’t enough. You need to verify it 👉 deviceatlas.com/blog/why-kno… #FraudPrevention

Did you know? Only 1.7% of #smartphone models released since 2020 support #AV1 #hardware decoding. As AV1 adoption grows, Hardware Classification helps businesses understand device capabilities and make smarter decisions. Learn more: deviceatlas.com/blog/device-…

Did you know? 🤔 📱 99.4% of Premium #phones support 5G 📱 93.1% of High Tier phones 📱 17.1% of Mid Tier ❌ 0% of Low Tier & Entry Level phones #Hardware Classification isn't just about performance: it's a smarter way to understand device capabilities: deviceatlas.com/blog/device-…