Drinking beer on a Viking ship at @vikingbrewpub ?? Incredible. #vikingbrewpub #brewery #brewpub #stoughton #norweigan #madisonwi #wisconsin #destinationmadison instagr.am/reel/CnDB1qGK0vh/

Lunch at @hlb53703 is always a good idea. #halongbay #willystreet #foodie #food #asianfood #madisonwi #wisconsin #destinationmadison instagr.am/reel/CnADuaGKCDF/

Who else could use a new year wellness retreat at @kosaretreat ? #kosa #kosawellness #ayurveda #spa #wellness #newyear #madisonwi #garverfeedmill #wisconsin #destinationmadison instagr.am/reel/Cm9fb9OKCqs/

New year, new lake adventures. ☀️🧊 The number of things you can do on a frozen lake is larger than you think. Hit the 🔗 in bio to learn more. 📸 Nick Gerard 📍 The isthmus #lakemonona #lakemendota #isthmus #skyline #downtown #frozenlake #winterthingstodo #wintergetaway…

Thanks everyone for a fantastic 2022. Cheers to 2023 🥂 -Hannah, Ashley and the DM Team #madisonwi #wisconsin #2022 #2022inreview #destinationmadison instagr.am/reel/CmwcV8tq37E/

These shortie cookies are HUGE in flavor at @batch_bakehouse 😋 #madisonwi #wisconsin #batchbakehouse #bakery #cookies #willystreet #foodie #travel instagr.am/reel/CmuCDfIq0eJ/

Beer. Better with a friend. Better with Madison On Tap. 🐧🍻 @onebarrelbrewco has great vibes in one of Madison’s iconic neighborhoods. Sign up for Madison On Tap to get discounts and earn prizes with your favorite drinking buddies. Hit the 🔗 in bio to sign up now. Please en…

Trying @nutkrack for the first time is a life-changing experience. #nutkrack #gifting #food #foodie #snacks #pecans #madisonwj #destinationmadison #Wisconsin instagr.am/reel/CmcBZ4uKydK/

That feeling when you taste a cocktail created with locally made spirits. 💛 The folks at @dancinggoatdistillery know how to make a great spirit and have fun doing it. “These guys are my type of people, and I will bring others back to help them in their journey. I wish the…

Chocolate for eating and for drinking, what more could we ask for? ❄️❤️🍫 @madisonchocolate #madison #madisonwi #madisonwisconsin #wisconsin #chocolate #travel #food #foodie #foodtok #hotchocolate #destinationmadison instagr.am/reel/CmZsJwGAhQv/

So many mustards you can try for FREE at @nationalmustardmuseum #nationalmustardmuseum #mustard #tastetest #free #freeactivity #freemuseum #food #foodie #madisonwi #middleton #wisconsin #destinationmadison instagr.am/reel/CmWyS2GgT6b/

POV: You’re drinking an incredible cocktail at one of @nytimes America’s Best Restaurants of 2022. 📸 @jscullen 📍 @harveyhouse #harveyhouse #nytimes #americasbestrestaurants #foodie #cocktail #madisonwi #wisconsin #destinationmadison

Shopping local should be on everyone’s wish list. #shoplocal #madisonwi #wisconsin #gifting #holiday #shopsmall instagr.am/reel/CmMsOrKrXH8/

🎶I just want to stay, in that lavender haaaze (of the Sylvee). 🎶 📸 @beckinasec 📍 @thesylvee #sylvee #livemusic #concert #venue #fpclive #madisonwi #madison #wisconsin #destinationmadison

You’ve never seen Starry Night like this before. ✨🖼️ #vangoghexperience #vangogh #art #artexperience #madisonwi #wisconsin #destinationmadison instagr.am/reel/CmHazPpgh7G/

Fruit snacks. Skateboards. Orange soda. The ‘90s are alive at @madisonhotlunch #hotlunch #madisonwi #wisconsin #foodtok #foodie #90s #retro #vintage #destinationmadison instagr.am/reel/Cl4OBJ8ADV6/

The Wisconsin State Capitol Holiday Tree is a legend, an icon and she is the ✨moment✨ #capitol #capitoltree #madisonwi #wisconsin #holiday #treelighting #destinationmadison instagr.am/reel/Cl1pDyyA0mB/

Let’s enjoying the finer things in life 🤝 @petphoria #petphoria #madisonwi #wisconsin #middleton #petstore #luxurypet #dogsofinstagram #shopping #destinationmadison instagr.am/reel/Cly3EUOgrQz/

You deserve a brunch of this caliber. 🍳🥂 📸 @terenziohart 📍 @sardinemadison #sardine #sardinemadison #brunch #willystreet #foodie #madisonwi #wisconsin #destinationmadison

Imagine driving through this light show with a cozy cup of cocoa 🌲❄️✨ #madisonwi #madison #fantasyinlights #olinpark #lightshow #holidays #travel #destinationmadison instagr.am/reel/ClrP1SLgvRW/