Product strategy and experience design consultancy. We help B2B and B2B2C teams use design to clarify complexity and align their people around a shared purpose.
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ALT "The best time to plant a tree was 20 years ago. The second best time is now."
![Upcoming Webinar
Why Can’t We be Friends?
Uniting Product + Design with Visiontypes
Virtual Event
December 15th at 10:00 - 11:00 am PT
[Image features headshots of Audrey Crane, DesignMap, and Marty Cagan, SVPG.]](https://pbs.twimg.com/media/F_eW6h2W0AAyl49.jpg?name=orig)
ALT Upcoming Webinar Why Can’t We be Friends? Uniting Product + Design with Visiontypes Virtual Event December 15th at 10:00 - 11:00 am PT [Image features headshots of Audrey Crane, DesignMap, and Marty Cagan, SVPG.]
!["We’ve been talking about the ROI of design for years and not making headway. Especially right now, we’re seeing whole design teams being let go.
The shadow design argument is: let’s measure how much money you’re spending poorly on design today and lets spend that money (at least some of it) a little bit better."
[The post features a headshot of Audrey Crane, Chief Growth Officer, DesignMap]](https://pbs.twimg.com/media/F_Y6DCmWoAAfRxU.jpg?name=orig)
ALT "We’ve been talking about the ROI of design for years and not making headway. Especially right now, we’re seeing whole design teams being let go. The shadow design argument is: let’s measure how much money you’re spending poorly on design today and lets spend that money (at least some of it) a little bit better." [The post features a headshot of Audrey Crane, Chief Growth Officer, DesignMap]
ALT Imagine paying 28 full-time employees to do a job they weren’t hired for. Oh, and asking them to do it while they do the job they were hired for...
ALT Paper with drawn illustration of Frankenstein
ALT Graphic of a letter sticking out of an envelope that reads: "Dear Head of Product, Please give us more UX support. Love, Your PMs & Engineers" The DesignMap logo is also featured
ALT Copy reads: "You wouldn’t spend millions a year having a designer write code. So why are companies letting non-designers do UX?" Graphic shows pile of dollar bills fading away. DesignMap logo is featured.
ALT Pyramid with two tiers shown: "design agreeable," followed by "design enlightened" at the highest point. A ladder is placed along the side of the pyramid to help someone climb to the top. Copy reads: "Want to level up?" DesignMap logo is featured.
ALT Pyramid showing "levels of organizational design readiness" from bottom to top: design ignorant, design aware, design agreeable, design enlightened
ALT Multicolored wheel depicting the 12 dimensions of diversity: Neurodiversity, Sexual Orientation, Gender, Race/Ethnicity, Socio-economics, Economics, Risk level, Religion, Culture, Language, Ability, Age
ALT "When customers need to stretch their dollar, UX is going to be the differentiator between you and your competition. If customers are choosing between your product and another, make it an easy choice." - Angela Duggan, VP of User Experience, BeyondTrust
ALT DesignMap Complimentary Download The Flexible Design Framework an expansion on the Triple Diamond Design Process
