
Obsesses over tiny things that affect big things. Founded @mimicalab. MIT @techreview Inventor of the Year 2017. Bad joke collector, rubbish at being serious.
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ALT A person holding a pack of steak is running their index finger over a circular Bump Tag freshness indicator placed next to the expiry date. The Mimica-branded Organic Beef label highlights the benefits of the Bump Tag: “Bump helps fight food waste and save money. Under the image are four logos of EIT Food and the project partners: Mimica, ABP beef company and The University of Reading.

ALT To explain the importance of alt text, black text on a white background reads: “Alt text - Against a soft green backdrop, the new circular-shaped Bump Tag is attached on a pack of salmon fillet beside its expiry date. Below, the Bump Tag is enlarged in two perspectives—a side view and a top view—with curved text on the tag urging: ‘Check for Freshness’ and ‘Fresh Until Bumpy.’




















