Co-founder @octostudioco | A design and engineering partner for funded startups and scale-ups | Worked with Sharedien, Infusion, Nuvio and 20+ startups
Toronto, Canada
Joined October 2010
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New faces here, so a quick reintroduction.
I'm Fusun. Early last year I was focused on the next promotion at my 9-5. Now I'm co-founder of @octostudioco, a design and engineering partner for funded startups and scale-ups. I do it from Canada, with a toddler at home.
What I keep seeing in founders' products: the feature exists; users still get stuck because the flow isn't clear enough to use without help.
How we work: one team for design, development and product, on one monthly subscription. Unlimited requests, handled one at a time by priority. Pause or cancel anytime.
"Our platform was powerful, and growing fast. We brought Octo Studio in just for a single project, and in the end they stayed to redesign the core experience. Today that experience runs the daily work of 100,000 users across 90 countries, and it's the best in our domain."
Tobias Moser, Co-CEO Technology & Product, Sharedien. The OMR Top Rated enterprise DAM platform trusted by Beiersdorf, OTTO and Kärcher.
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Founders, what's one screen in your product you secretly know is confusing?
Reply with it. I'll tell you the first thing I’d remove.
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Matching bank payments to invoices is the most boring hour of every month.
We worked on Nuvio's new reconciliation with their team. It suggests every match, explains why, and you accept in one click.
Right 96% of the time on the first try. Month-end just got quieter.
9:40pm, last day of the month.
Bank feed: ACH CREDIT COPPERLEAF DENTAL +$1,200
Two open invoices for $1,200. Which one?
Invoices → bank → invoices. Every month.
We built reconciliation in Nuvio so you stop matching and start reviewing:
→ A suggested match for every transaction
→ The reasons behind each one
→ One click to accept, undo anytime
→ When two invoices fit, it won't guess. You choose.
96% right on the first suggestion, tested on 8,000+ real transactions.
Try it on your own month-end 👇
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11:30 PM. Still working. My brain says sleep, my cursor says 'just nudge that button 2px left.' The cursor is winning. Someone stop me.
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AI is supposed to save me time.
But now I spend half that time staring at a loading screen, waiting for it to finish the work.
I used to be busy doing the work.
Now I'm bored waiting for the work to get done.
Not sure if that's progress. 😂
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Working from Oakville today.
Take the work somewhere new, learn a bit of Canada between meetings.
Not a day off. Still counts.
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Want to talk through a usability issue in your product? Book 15 min → cal.com/fusun/meet
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Your product can look finished and still feel dead. Motion is usually what's missing.
I designed Infusion TV's animated splash so the first seconds carry emotion, not just branding. Timing and transitions start earning trust before anyone logs in.
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If your product still opens quiet and frozen, happy to look at that first screen with you.
At @octostudioco we join funded teams as senior design and development partners. Book a free 15-minute intro: octostudio.co/intro
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Your MVP is live. People sign up, then quietly drop off, and you can't tell why.
That's not a failed launch. That's the moment design is for.
With AI you can ship fast and see the exact step users skip. Design used to guess. Now it gets to fix.
Where are you right now?
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Anyone using the Claude + Paper in their daily design workflow? 👇
xitter.cf/DesignByFusun/status/2…
I'm designing my latest product entirely with Claude, and it's the fastest I've gone from idea to working screens.
But it still can't do the last part: the spacing, the type, the small details that make it feel right.
So I'm exploring @paper for those touches. Anyone using it?
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I'm designing my latest product entirely with Claude, and it's the fastest I've gone from idea to working screens.
But it still can't do the last part: the spacing, the type, the small details that make it feel right.
So I'm exploring @paper for those touches. Anyone using it?
Your dashboard answers questions nobody asked.
Lots of numbers, none of them the one your user has: what do I do now?
Two versions of the same product below. One shows everything. One tells you what to act on.
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For designers this changes the job. The hard part is no longer arranging fifty widgets on a grid. It's deciding what deserves a place on the screen at all, and what the user should do next once they see it.
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