Derek Slayton (@DerekSlayton) header
Derek Slayton (@DerekSlayton) profile picture

Career software and data executive & product guy, technology enthusiast, soccer-dad, believer in doing all-things-mountain-related, CEO @Rosnet Software.

Boston, MA
Joined April 2009
Photo by Derek Slayton (@DerekSlayton)
Here are your high-scoring Boys' Soccer Players of the Week. Read more: trib.al/ZR10lOM
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Derek Slayton retweeted
2022-2023 ECNL Northeast All-Conference Awards
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Very proud of our ⁦@NorthAndoverHS⁩ senior scholars. Great to be back in person at the North Shore Chamber of Commerce Honors Scholars dinner! ⁦@NASupt⁩
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Congrats Ella Slayton on being named Eastern Mass first team, All State and All New England.
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Whatcha up to at 1:00 ET today? Just lunch? Grab a sandwich and join me to talk about why Retention Is the New Acquisition and why your most important growth oppotunity is your existing customers. terminus.com/Retention-is-th…
Derek Slayton retweeted
1⃣ Measure meaningful ABM engagement 2⃣ Deliver these insights to your sales team clearly 3⃣ Take significant action as quickly as possible Revenue teams who use Terminus can achieve all 3 objectives at the same time - and the secret is chili peppers. 🌶️ terminus.com/blog/spice-up-y…
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Super proud of the @Terminus team for this.
Accolades are great, but happy customers are even better. That's why we're especially proud to share that Terminus earned a Leader designation in five #ABM categories in @G2dotcom's spring report! 🥳 Read more: bit.ly/2KNEr6D
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Looking forward to sitting down with Matt @HeinzMarketing in an hour to talk #b2bmarketing and #ABM
Be sure to check out Terminus CMO, @DerekSlayton tomorrow on the Sales Pipeline radio broadcast with @HeinzMarketing tomorrow at 2:30 am EST for "The State of ABM in 2019: Stay Ahead & Drive Revenue Impact" bit.ly/2VoOkYy
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Winds gusts of 30-40 mph at our Penn Yan station have created some impressive snow waves, or sastrugi!
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Information is key to military victory. It conveys competitive advantage to the side with better data and communications. The same is true in corporate battle. Bad data hampers segmentation, targeting, lead routing, and downstream platforms. gzconsulting.org/2017/12/18/…
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No, Michelob Ultra, you cannot have the Cheers theme song.
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Trump? How Could We? nyti.ms/2dxSSax
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Agree with @amandamaks on more mnstream (still early days tho). adoptrs looking to scale vs. dabble. #FlipMyFunnel xitter.cf/amandamaks/status/7612…
A1: It's entered more mainstream marketing. Last yr we were all talking about it, this yr more marketers are actually doing it #FlipMyFunnel
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Replying to @amandamaks
A1: Agree with @amandamaks on more mainstream (still early days tho & still a lot of talk) also adopters starting to scale it #flipmyfunnel
#B2B Marketers how to apply "Full Funnel" for revenue. New book by @HeinzMarketing Can't wait to read! Get it here: results.heinzmarketing.com/F…
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Derek Slayton retweeted
💵 The need for better quality leads is a greater challenge than the need for more leads #digitalmarketing ⤴💰
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