VP of Growth @Grunsdaily Contributor: Ad Snacks @9Operators

Honolulu, Hawaii
Joined February 2025
Mama I made it 🙌 I’ve been a fan of The @9operators for a long time. I listen on runs and share their frameworks with my teams. Now, Ad Snacks is joining the Operators newsletter! I built Ad Snacks to be small and useful. Seeing it shared via a top community feels special ❤️
Hey @MehtabKarta, your mom ain’t the only proud one. @DerekLauermann made his first appearance in the @9operators newsletter today! Say hello to “Ad Snack” 🍬
2
2
21
6,516
Derek Lauermann retweeted
It’s criminal only 30k will get this. 🎁 Cherene Aubert: Black Friday playbook from Q4 → Q1 2027 📅 MacCoy Merkley: Complete holiday calendar (week by week) 🤑 Derek Lauermann: Where + how to spend your next ad dollar These people work for $100M+ brands. And you get it for free. Please repost and say something nice; it will help more people get this amazing newsletter we work hard on every week. If you do, I will send you a hat. It’s an Operators hat.
23
20
20
49
21,948
Derek Lauermann retweeted
Yeah, we definitely did it better @jakepaul
Y’all thought I was done? We’re just getting started. Meet @cutsclothing new CEO (Chief Entertainment Officer)—The Style Advisor himself, @jeremypiven, eliminating bad style from boardrooms across the country.
3
4
1
24
8,606
Derek Lauermann retweeted
Katie Cirulli was employee #4 at Grüns. Chief of Staff, President, then Chief Emerging Brands Officer. She joins @connorrolain + @codyplof to share … - The early days of Grüns - Why visionary + integrator - 25 employees to 130 - Five new brands - BizOps is the engine - “CEO of your own domain” “At Grüns, you have a great idea, you make sure we can execute against it and you just get it done.”
4
7
2
34
15,072
Minions x @grunsdaily: taking over your mailbox soon 🍌 Always fun pushing the envelope with creative + channels
4
13
1,470
Expanding into the Bob Does Sports universe. After Robby Berger, we are now live with Fat Perez! The bet: go deep in one creator world, not only one-off personas. Same crew, same audience, same inside jokes 🏌️ gruns.co/pages/fat-perez
1
7
843
Some moments are just better with gummies 🐻 @grunsdaily
9
1,572
Saturday morning powered by Jüced @grunsdaily
11
1,297
From watching Newlyweds with my mom to Dukes of Hazzard, Jessica Simpson has transcended generations! Jessica is one piece of a bigger strategy: showing up in the cultural universes our customers already live in, one authentic partner at a time. Stay tuned 👀
7
1,241
Golfs hard, @grunsdaily isn’t Come hit your greens 🥬🏌️ Stoked about this partnership, team absolutely crushed it! gruns.co/pages/robby-berger
2
1
9
761
Shoutout to Hawaii and @BlessedMMA but dang dissapointing fight for the MMA world
2
259
Derek Lauermann retweeted
Btw. We would love to have more operators come on the pod and jam with us. We learn as much as we help. So selfishly this is super fun !! DM me if you’re interested.
New series: HELP AN OPERATOR OUT! Founder’s biggest challenges + the hosts in the hot seat. All credit goes to @mbertulli for the idea. But I have to also say … Garrett loves doodles. And we love Garrett. Want more like this? Let me know! Especially if you’re brave enough to come on and share your toughest problems. s/o @youderian @ecomfuelco
2
5
19
3,293
We're hiring for a Senior Paid Social Specialist at Grüns! If you know someone who loves performance marketing, creative testing, and scaling brands - tag them or have them apply below! job-boards.greenhouse.io/gru…
3
2
12
1,592
Derek Lauermann retweeted
This is an appreciate post for: - @codyplof - @connorrolain - @couuor Those gents bring so much value to our industry and they make my life as a leader so much easier. What you don’t see is them behind the scenes, generating both love + content from recent examples like … - @michaelandeggie - @mattytjmartin - @DerekLauermann … who are only willing to give of themselves to the podcast and to the Operators Newsletter because of the value the three at the top just keep steady delivering.
.@couuor rebuilt Ridge’s entire site after 10 years. @connorrolain added a step pre-checkout. @codyplof’s last six CRO tests were winners. The boys have been busy ↓ Upsell pre-checkout, +23% AOV (Conversion rate stayed flat) Redesign entire site + test for lift (Subtract sections to find impact) Stack +1 change per variant (Learn four times faster) Survey customers for test ideas (That’s how Cody got six wins) Pipe “Listen Labs” into Claude (AI writes the test brief)
3
3
24
2,265
Derek Lauermann retweeted
Even though I had to find out about this via a LinkedIn job update like a new-money plebeian … @DerekLauermann, HUGE CONGRATS. Feels like a pretty big freaking deal 🐻
5
2
1
24
2,100
Derek Lauermann retweeted
Fertility can be a bitch. That’s what makes today so special for me. After struggling with infertility for years, I’m reminded every day how lucky I am to know what it’s like to be a dad. In honor of my first Father’s Day, I’d like to donate $25,000 to help with fertility journeys for people in your life. Please comment below with a link to a GoFundMe or details on how to contact you. Depending on the response, I’m hoping to donate $5k to 5 families or $2.5k to 10 different families. *If you want to help (increase the $25k), let me know!
46
20
1
383
25,978
Derek Lauermann retweeted
BIG opportunity for YOU! I'm hiring for a VP of Emerging Brands. The ideal candidate is likely someone who wants to start their own brand but is eager to invest at least 2 years working directly with me to scale each of our Emerging Brands. You'll work hard. You'll fast-track your growth and leadership. What is an Emerging Brand at Ü Snacks (Grüns)? -- Any brand we launch that is doing anywhere from $0 to $100M of annual revenue. Yes, $100M of revenue is our threshold for moving something from "emerging" to scaling. You will own the P&Ls and outcomes of each Emerging Brand. To start, you'll have Nütrops, Immün, Jüced, and some upcoming innovations. 👀 I care deeply about mentorship. Success for me in this role is that you can either (1) pivot internally at Grüns after two years to own a function you've come to love or (2) go start your own thing with my support, network, and backing. I can't imagine a better training ground for successfully launching your own brand after two years. You'll work directly with me. Success for you will singularly be growing each Emerging Brand to $100M of revenue, profitably. That's it. Simple, not easy. You'll have a great team already in place on Day 1. 💪 If you're reading this, you probably already know the Grüns story. We scaled profitably in 2 years from $0 to over $300M in revenue (last publicly disclosed in August 2025). I'll drop the link to the career page in the comments. I'd love to work closely with you. Chat soon!
42
13
10
509
107,866
Derek Lauermann retweeted
It’s no secret that we need Meta … but did you know, META NEEDS US! Live, in-person at Meta Performance Marketing Summit: @couuor @connorrolain @codyplof @JasonPanzer @mbertulli @KatyMimari If you missed the summit, we got your back. Full bonus episode out now. - Catalog is the new pixel - Interest targeting is dead - Signal engineering alpha - AI era of media buying - Andromeda, Lattice, GEM - Automatic ad uploading - Idea → launched in 24hr - Internal data warehouse - Claude is table stakes - 50% budget → gen AI - Other 50% → creators - (Brand is the only moat) - High AOV versus low AOV - GMV-max-ification of media - Meta competes with Shopify?
15
12
8
73
42,839
Ad Snacks #22 🍬: No Más. Más+ by Messi is being phased out after Mark Anthony Group said the brand “did not achieve all of our objectives,” according to BevNET. That sentence should make every marketer stop scrolling...
2
1
7
544
That’s the difference I notice in the hydration brands that have made it into my own life: • Cadence feels built for runners. • Liquid I.V. works for my wife’s night shifts and on-the-go routines. Different brands. Different occasions. Same lesson.
1
3
55
Ad Snack 🍬: Celebrity can create the launch moment. But habit creates the business. The brands that win don’t just get tried once. They become the default choice when the hype is gone. That’s the moat.
2
47