WARNING for anyone buying beef mince this week. I’m a working British farmer and primary producer, and I’m going to give you 6 reasons I do not trust supermarket mince – and why you should think twice before putting it in your trolley. With mince now often £7–9 a pack in the big supermarkets, the question isn’t just “can I afford it?” – it’s “who’s actually getting that money?” In this video I break down: • Why the “cheap” mince is usually higher in fat (and why that’s not obvious on the front of the pack) • How pack size tricks hide the real price rise in the £/kg • What it really means when supermarket mince is sold at or below the true cost of production • Why traceability from farm to pack matters – and how supermarket mince dilutes that accountability • How “fresh” mince can actually be previously frozen meat that’s been thawed for the chiller • How Union Jacks, welfare logos and “trusted farmers” slogans can become a smokescreen when prices are hammered down This isn’t about telling you never to buy supermarket beef. It’s about showing you the games that get played with labels, fat content and pricing so you know what you’re actually paying for. There is no such thing as cheap food – only food where someone else is paying the bill. When you spend £7–9 on supermarket mince, a lot of that vanishes into the system. When you spend £7–9 with a British farm, it pays for actual feed, actual bedding, actual people – and it stays in your local area. Same money. Completely different impact. If you want more no‑BS breakdowns from a farmer who actually produces food for a living, hit subscribe and turn on notifications. — More videos exposing supermarket smokescreens and “cheap food” myths: youtu.be/bnl6PNVwmbQ?si=BH1U… youtu.be/UyEDvxZO7RY?si=SYN2… This is my view as a working British farmer. Always do your own research and make your own choices – but at least now you know what questions to ask next time you’re standing at the mince shelf Want real meat? Shop now : radmorefarmshop.co.uk Memberships: youtube.com/@radmorefarm/mem… Get 10% off Ridgeline of New Zealand with code: RadmoreFarm ridgelineclothing.co.uk?sca_…