Passionate about digital marketing, mental health, data.. gym & fishing.Proud mum & auntie! Currently Head of Digital at Vixen Digital, awesome UK agency.
Joined December 2011
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Emina Demiri retweeted
🎥 How to coordinate AI Search Optimization Efforts Across Areas? In the 10th Episode of #CrawlingMondays AI search optimization roadmap I go through this with @DemiriE @seo_notebook @RayMartinezSEO, sharing about:
* What are the top challenges and errors when coordinating AI Search?
* What are the building blocks for effective AI Search Optimization Coordination
* Top resources for AI search optimization coordination
* A last AI search optimization coordination tip
Watch in full here: youtube.com/watch?v=emZDDYrd…
Thanks to Similarweb for the episode and series sponsorship 🙌
Emina Demiri retweeted
🚀 The top AI Search & SEO Updates of the Week [#SEOFOMO - Oct 10, 2026] 👇
* Google September 2026 Spam Update Has Finished Rolling Out: The spam update is done. Time to assess what changed!
* OpenAI introduces GPT‑6 and Intelligent UI for everyone: ChatGPT answers are becoming interactive experiences
* Prediction: the next massive Google update is around the corner: Don’t wait for another update to review risky SEO and AI search tactics
* Quality at Google: what it is, how it is measured and how long it takes to recover from a core update: Includes a free skill for Claude and Codex
* SEO Migrations For Enterprise: How To Plan, Execute And Assess A Site Migration: An actionable guide for Enterprise Web migrations success
* How to plan 2027 when traffic is down, and AI won't attribute: Your 2027 search budget needs more than a traffic forecast
* Does AI Admit When it Can’t Diagnose an SEO Problem?: Knowing SEO Isn't the same as knowing when a diagnosis is supported
* Re-imagining AI Visibility KPIs in a Query Fan Out world: Is AI recommending your brand… or recommending people avoid it?
* Link Building & Outreach for AI Search: The better the content, the less link building effort it needs.
* Publish stats, get cited: The tactic that put my data all over the web: Fake data turned into real citations
* More! Including Jobs, Events, and Tools.
From search specialists like @metehan777 @dejanseo @wilreynolds @lilyraynyc @DemiriE @Kevin_Indig @NachoMascort and more!
Check your emails ... or take a look at it here: seofomo.co/posts/the-top-ai-…
Emina Demiri retweeted
“Are we ready for AI search?” is a fair question, and rarely the most urgent one. @DemiriE of Vixen Digital uses real disasters to show where your attention belongs this quarter, and how to make the case upward. “Bob’s Not Your Uncle.” #SearchNStuffAntalya
Emina Demiri retweeted
A new episode of The Search Session is live!
How can marketers stay focused as AI search creates new opportunities and distractions?
@DemiriE joins @gfiorelli1 to discuss AI search, agentic e-commerce, SEO and PPC collaboration, and why strong marketing fundamentals still matter.
Listen now 👇
buff.ly/H6Ct2x0
Emina Demiri retweeted
Google’s Hidden Data Layer: What Is It And What To Do About It. via @demirie: hubs.li/Q04z8NB10
#Google #SEO
Emina Demiri retweeted
Emina Demiri-Watson (@DemiriE) believes you should shift your KPIs from traffic to revenue, conversions, and engagement, utilising tools like Hotjar to understand user behaviour and optimise journeys.
maj.to/4pPGyFh
Emina Demiri retweeted
Bob's not your uncle. @DemiriE (Head of Digital Marketing, Vixen Digital) is at #SearchNStuffAntalya with real disasters, shiny standards, and where your SEO attention should actually go this quarter. 1-4 Oct, Antalya. Tickets: searchnstuff.co.uk #SearchNStuff
Emina Demiri retweeted
Emina Demiri-Watson (@DemiriE) believes you should prioritise revenue and meaningful engagement over sheer website traffic by integrating SEO with Conversion Rate Optimisation (CRO) to maximise the value of each visit.
maj.to/4pPGyFh
Emina Demiri retweeted
🚀 2026 SEO Roadmap: 14 Specialists on Technical, Content, and Brand for the AI Era - An excellent round-up by @dergal, providing the strategic clarity needed to thrive in the 2026 search landscape, going through:
* SEO Evolution: Traditional rankings fade as AI generates answers; focus on being cited across platforms (AI overviews, social, LLMs) for influence and conversions.
* Brand & Authority: Brands win through consistent mentions, expertise, and trust signals, replacing links as the top currency.
* Technical & Content Shifts: Prioritize structured data, entity optimization, human expertise, and full-stack skills; use AI for efficiency, not shortcuts.
* Challenges & Opportunities: Expect traffic declines, tool consolidation, and agentic search; adapt via experimentation, collaboration, and business-aligned metrics.
* Consensus: SEO isn't dying - it's expanding. Winners build durable foundations amid fragmentation.
Featuring @silvia_smp , Anthony Barone, Iva Jovanovic, @bngsrc, @nathanless , @vanda_lilla @DemiriE @WillKennard @yagmrsmsk @search_yordan , Natalia Witczyk, Tom Bourlet, ... and yours truly!
Check it out: takeitoffline.co.uk/blog/202… 🙌
Emina Demiri retweeted
Emina Demiri-Watson (@DemiriE) in 'A Sneak Preview of #SEOin2026' shared her tip: Go back to the basics and focus on your audience. It’s easy to forget that real impact comes from listening first - then building what people actually need.
maj.to/4oiSY7G
Emina Demiri retweeted
Reflecting on last week, I had the pleasure to be part of the community-led @searchandstuff conference in Antalya, Turkey. 🇹🇷
I had the opportunity to share my knowledge during my workshop on “How to Stand Out in the Age of AI Overview & AI Mode”.
ALT Yordan Dimitrov's workshop on How to stand out in the age of AI Overviews and AI Mode
ALT Photo collage of six photos.
Emina Demiri retweeted
🎉 Announcing the #SEOFOMO x @Similarweb London Free Meetup on November 20, from 6pm to 9pm 🔥👇
Featuring 3 SEO panels about SEO trends, AI Search & Digital PR for Branding with experienced SEO specialists, including:
Adelle Kehoe
Barry Adams
@dergal
@yagmrsmsk
@thetafferboy
@JudithLewis
@DemiriE
@bngsrc
@nathanless
Harry Clarkson-Bennett
@chrisgreenseo
@mira_inam
@ClaraSoteras
@silvia_smp
Yours truly
More to be announced!
There will also be free drinks, food, giveaways, and super fun networking 💪😎 The location is @Similarweb Office in London, 145 City Road London.
Register now for free: eventbrite.es/e/seofomo-x-si…
Emina Demiri retweeted
Before the break, two SEO legends - Emma-Jane Stogdon (@emmajanemint) and Emina Demiri (@DemiriE) - joined @MichaelChidzey and Jo Juliana Turnbull (@SEOJoBlogs) for #SEOOfficeHours.
📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
ALT SEO Office Hours panel for 25th July 25: Emina Demiri, Emma-Jane Stogdon, Jo Turnbull, Michael Chidzey
@airserbia we are stuck in Belgrade because of bad weather at Heathrow Airport. Could you pls send a link to confirm that there is bad weather? Because we can’t find anything online but what we can see is about 20 passengers who were getting on this flight late. Thanks.
@airserbia we will be moving in 10 minutes. The pilot has just said that the reasons are bad weather at Heathrow and a flight from Albania. But it seems like the weather in Heathrow is fine now that all of those passengers from that flight are on board. Is this even legal?
Anyone interested in a walker/speaker to make their audience dizzy hit me up! Had a blast at BelgradeSEO! Thanks @dergal for the slow mo clip 😂
Emina Demiri retweeted
Emina Demiri-Watson (@DemiriE) emphasizes that SEO’s role is evolving. To succeed in 2025 and beyond, SEOs must embrace a broader digital marketing approach and leverage multi-channel strategies, beyond just focusing on SEO alone.
maj.to/4jd9iVt
Great piece of research! Loved contributing. Thanks @aleyda for the invite.
The #SEOFOMO Ecommerce SEO Survey 2025 results are in 💸🤩 with answers and insights from +200 Ecommerce SEO specialists around the world, answering questions like:
* How impactful have your Ecommerce SEO efforts been to achieve the Ecommerce goals vs other marketing channels?
* What's the level of difficulty in achieving the expected Ecommerce SEO goals compared to a couple of years ago?
* Have the increase in Google search features in product SERPs been positive or negative to your ecommerce organic search traffic?
* Has the inclusion of AI Overviews in SERPs had an impact in your Ecommerce organic search traffic so far?
* Have you incorporated the use of any AI features/functionalities in your Ecommerce SEO Optimization Tasks?
* How important is the traffic your ecommerce site(s) get from LLMs at the moment (ChatGPT, Gemini, etc.)?
* What's your top Ecommerce SEO activity priority to achieve goals this year?
* And much more!
Featuring commentary, tips and insights by experienced ecommerce SEO specialists like @kevgibbo @brodieseo @lindahoge @linda_tweet @DemiriE @SophieBrannon @thetafferboy @MalteLandwehr @GeoffKennedy @seo_notebook @jonoalderson @carlhendy @Aoifedublin @RoxanaStingu @chrisgreenseo @freddiechatt @silvia_smp @yagmrsmsk @mikeginleyseo @corinaburri @hellemans @s_pokorna24 @poppupwriter @RyanJones @TaylorDanRW and more 🙌
Check the full results in: hub.seofomo.co/surveys/ecomm…
