@DemandGenNews

Demand Gen News focuses on content marketing strategies, tech, tactics, and research to help inbound marketers thrive. Editor: Steve Farnsworth (Tweets mine)

 Silicon Valley
steveologygroup.com/
Joined June 2009
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21Media
“Lou, You Know What Your Problem Is?” | Ishmael's Corner #PR #PublicRelations ishmaelscorner.com/lou-probl…

“Lou, You Know What Your Problem Is?” | Ishmael's Corner

She eventually brought the rather spirited discussion to a close with this zinger: “Lou, you know what your problem is?”

ishmaelscorner.com
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This is How You Course Correct a Media Story That Misses the Mark | Ishmael's Corner #Tesla #Fremont ishmaelscorner.com/course-co…

This is How You Course Correct a Media Story That Misses the Mark

Amending statistics in media stories is easy. Unfortunately, course correcting inaccuracies is often not so straightforward.

ishmaelscorner.com
Law Enforcement Agencies Bring #Levity to Their #Storytelling | Ishmael's Corner ishmaelscorner.com/levity-la…

Law Enforcement Agencies Bring Levity to Their Storytelling

If law enforcement agencies — such as Fremont PD — can thread levity into their stories, certainly B2B tech companies can do the same.

ishmaelscorner.com
The image problem for #data | #IshmaelsCorner ishmaelscorner.com/data-imag…
Do Studies on #Journalists Help #PR Understand Journalists? | Ishmael's Corner ishmaelscorner.com/studies-o…

Do Studies on Journalists Help PR Understand Journalists?

There should be tension between PR and journalism given the different agendas. But often PR's actions cause tension to morph into acrimony.

ishmaelscorner.com
#PR Agency Turns to Advertising for #Storytelling ishmaelscorner.com/advertisi…

PR Agency Turns to Advertising for Storytelling | Ishmael's Corner

PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often falls short (to put it kindly).

ishmaelscorner.com
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Go-to #Songs for Those Who Toil in PR | Ishmael's Corner ishmaelscorner.com/songs-for…
What Happens When a #PR Agency Chooses the “Wrong” Client? ishmaelscorner.com/wrong-cli…

What Happens When a PR Agency Chooses the “Wrong” Client?

The agency ends up in the New York Times with a bad look. That’s what happened when Edelman pursued a dodgy client, The GEO Group.

ishmaelscorner.com
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#Communications Lessons from a Politician ishmaelscorner.com/communica…

Communications Lessons from a Politician | Ishmael's Corner

By Dave Kellogg | Whenever I watch a big league politician at work, I always try to study their communications skills to learn from the best.

ishmaelscorner.com
This Is How Many Executives View Anecdotes - #Storytelling ishmaelscorner.com/how-execu…

This Is How Many Executives View Anecdotes | Ishmael's Corner

After breaking down stories in the business media over the years, we consistently find that the anecdotal content ranges from 15% to 25%.

ishmaelscorner.com
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Top #PR and #Storytelling Posts in H1 2019 (Part 1) ishmaelscorner.com/top-pr-st…

Top PR and Storytelling Posts in H1 2019 (Part 1) | Ishmael's Corner

This is the time of year when I take a breath, scan the body of work this year and select the posts that broke new ground or conjured levity.

ishmaelscorner.com
Tirades, Tariffs and a #PR Intern in Beijing ishmaelscorner.com/tirades-t…

Tirades, Tariffs and a PR Intern in Beijing

I connected with one of the interns in our Beijing office. He believes communications can bridge the gap between government and people.

ishmaelscorner.com
Interviewing Clients Like a Journalist: Thoughts from Dan Tynan -- #PR ishmaelscorner.com/interview…

Interviewing Clients Like a Journalist: Thoughts from Dan Tynan

PR professionals can take lessons from journalists on tapping sources. The ex-edtior of Yahoo Tech shares his interviewing techniques.

ishmaelscorner.com
A #PR Announcement That Defies “Elvis Has Left the Building”
A Peek Behind the Curtain at the Making of a Successful #B2B Blog -- #PR ishmaelscorner.com/the-makin…

A Peek Behind the Curtain at the Making of a Successful B2B Blog

While it’s true that every company can fling digital information to the outside world via a blog, that doesn’t mean anyone pays attention.

ishmaelscorner.com
#Tech Journalists in Hong Kong Share Insights with #PR in Mind ishmaelscorner.com/hk-tech-j…

Tech Journalists in Hong Kong Share Insights with PR in Mind

Hong Kong continues to serve as an important media hub for Asia. Journalists from Bloomberg, Reuters and SCMP shared the stage and PR tips.

ishmaelscorner.com
You Don’t Need to Be Hemingway to Bring #Storytelling to Business #Communications ishmaelscorner.com/storytell…

You Don’t Need to Be Hemingway to Bring Storytelling to Business Communications

The techniques found in storytelling, both fiction and nonfiction, can absolutely be applied across all forms of business communications.

ishmaelscorner.com
How to Ask Tough Questions to Dig Out #Storytelling Gold
China’s 996 Work Ethic vs. #SiliconValley - #PR ishmaelscorner.com/china-996…

China’s 996 Work Ethic vs. Silicon Valley

The “996” acronym in China stands for working from 9 a.m. to 9 p.m. six days each week. Is the 996 mentality a blessing, as Jack Ma claimed?

ishmaelscorner.com
Throne Madness Reveals the Best Backstory from Game of Thrones - #storytelling
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