I write The Marketing Operations Leader newsletter on Substack and am an enterprise Marketing Director. Hope you like my stuff.

Irvine, CA
Joined June 2011
Dream come true! I am a published author! A dream that took WORK. Months of research and writing to be specific. The author copies of my very first book, "The Martech Handbook" have arrived! And they are beautiful. Please pre-order now wherever books are sold!
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Darrell Alfonso retweeted
sfo has cracked the peak airport ux: - under 5mins security - no need to take laptop out - no password 600mbps wifi - curbside ubers, no walking far actual stuff thats impactful, none of the performative fountain/greenery changi airport nonsense
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Darrell Alfonso retweeted
every founder says they want feedback on their product but the second you give it to them they start explaining why you're wrong bro i'm your target user just write it down
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Nadie te lo cuenta, pero el mayor lujo de la vida adulta profesional es trabajar con gente inteligente, respetuosa y competente.
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Darrell Alfonso retweeted
I’m in love with this sentence: “Pressure is a privilege. It means things are expected of you.”
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Darrell Alfonso retweeted
40% of fatherhood is walking around the house, turning off lights.
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Darrell Alfonso retweeted
Understand. Don't memorize. Learn principles, not formulas.
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Darrell Alfonso retweeted
The most important skill in life isn’t predicting the future. It’s adapting to the one you didn’t expect.
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Darrell Alfonso retweeted
Guilt lives in the past. Worry lives in the future. Peace lives in the present.
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Darrell Alfonso retweeted
I'm in love with this sentence: “Forgive yourself for not knowing earlier what only time could teach.”
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Darrell Alfonso retweeted
Your iPhone is dying by 2 PM every day. It's not the battery. It's 14 settings Apple turned ON by default that are silently draining it in the background. I changed all of them and gained 4+ hours of daily battery life. Steal them
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Darrell Alfonso retweeted
all of a suden OpenAI feels like Microsoft, and Claude like Apple.
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Darrell Alfonso retweeted
stop spending money on Claude Code. Chipotle's support bot is free:
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Darrell Alfonso retweeted
Just gave a talk to 2,000 people today. 10 raised their hands; they've used agentic AI. 20% (maybe) knew what Claude was. You are earlier than you think you are... still.
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Darrell Alfonso retweeted
Sleep is the most powerful drug available. For performance, mental health and well-being.
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Darrell Alfonso retweeted
A great way to misunderstand the world is to assume that everybody else is like you.
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Darrell Alfonso retweeted
The older I get, the more I realize being in a hurry is a terrible way to live your life.
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Darrell Alfonso retweeted
Personally, I'd like to see more real intelligence rather than more artificial intelligence.
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Darrell Alfonso retweeted
If you get surprised by a layoff: - Leave graciously - Negotiate your package - Slow down your burn rate - Allow yourself time to reflect - Build a systematic search process - Take the epic trip you've been putting off Use action to relieve your anxiety.
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Darrell Alfonso retweeted
You’re not learning if you’re not confused half the time.
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There is unlimited demand for intelligence.
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