The Finkelstein Formula Created by Arthur Finkelstein & utilized by… Ronald Reagan, Ron Lauder, Benjamin Netanyahu, Donald Trump & many others… The Finkelstein Formula Checklist: 1. Find What People Are Against Don’t waste time developing policy solutions. Use polling to identify what voters already fear: inflation, crime, immigration, taxes. This is your ammunition. 2. Give It a Human Face 
Don’t campaign against abstract concepts. Campaign against a person. As the formula’s creator explained through his protégé: “The fight wasn’t against the Nazis but against Hitler, not against al-Qaeda but Osama bin Laden.” Make the issue personal. 3. Relentless, Personalized Attacks— Factual or Not 
Truth is optional. What matters is repetition and emotion. Attack your opponent’s character, their patriotism, their motives. Never let up. The formula teaches: it’s easier to demotivate voters than to motivate them. 4. Never Discuss Your Own Policies 
The moment you talk about what you’ll actually do, you open yourself to scrutiny and criticism. Stay vague. Always attack. 5. The Three-Word Slogan 
Keep it simple and repetitive: “Lock Her Up.” “Stop The Steal.” “Axe The Tax.” “Canada Is Broken.” 3 word slogans bypass rational thought and lodge directly in the emotional brain. This is the easiest way to spot the Finkelstein Formula at work. 6. Project Your Own Guilt 
This is the cruelest trick in the playbook: accuse your opponents of exactly what you are doing. If you’re corrupt, call them corrupt. If you’re undermining democracy, claim they’re stealing elections. When they counter that they look guilty. 7. Create “The Other” 
Every campaign needs an unnamed enemy that must be vanquished. It’s never clearly defined—”liberal elites,” “the woke mob,” “globalists,” “the establishment.” The vagueness is intentional. If they were specific you wouldn’t be fearful. 8. Urgency and Existential Threat 
“We need to act now before it’s too late!” The country is being destroyed. Democracy is dying. Only I can save it. The irony, of course, is that this rhetoric itself undermines democracy.