The go-to source for health consumer insights. Be sure to follow us to never miss a new study or brief.
Minneapolis, MN
Joined June 2011
- Tweets1.2K
- Following423
- Followers239
- Likes46
In 2025, 4 in 10 MA members said their plan didn’t meet all their needs. Yet 8 in 10 still felt enrolling was the best decision.
Will that disconnect continue in 2026?
Find out next week in our 2026 Medicare Member Experience Study:
hubs.li/Q04C3yTt0
#DeftResearch
Great research is valuable. Knowing what to do with it is where the real impact begins.
Deft+ Custom Research Consulting helps health insurance teams turn insights into action, from research design to strategic implementation.
Learn more: hubs.li/Q04BYFSh0
2025 was a tough year for Medicare member experience. MA and MedSupp NPS both fell 10 points amid benefit cuts, rising costs, & market disruption.
Yet 8 in 10 MA members still felt they made the right plan choice.
Did sentiment rebound in 2026? Stay tuned!
hubs.li/Q04Bk-rj0
📈 Our Growth Tracker has been updated with the latest 2026 CMS enrollment data!
Reach out to learn how you can access the Deft Research Growth Tracker and stay ahead of market changes.
👉 hubs.li/Q04BkTNp0
#DeftResearch #CMS #GrowthTracker
Which product features truly influence consumer decisions?
With Conjoint & MaxDiff research, Deft Research helps healthcare organizations measure real world trade-offs & prioritize what matters most. Our interactive simulator lets teams test product configurations before launch
Learn more today! deftresearch.com/conjoint-an…
How much disruption is happening in Medicare Advantage?
Deft’s newly updated Disruption Tool reveals where benefit changes may be putting member loyalty at risk & creating growth opportunities.
Get ahead of AEP and identify disruption opportunities now: hubs.li/Q04B11mr0
When Medicare-age consumers need information, the channel depends on the task:
📞 Provider questions → phone calls
💻 Insurer tasks → member portals
💲 Cost info → portals and phone are nearly tied
🔍 Symptoms → providers or internet search
This study is available now! Reach out for more information: deftresearch.com/2026-medica…
Where do seniors go for healthcare information? It depends on the task.
📞 Scheduling appointments: Many still prefer calling their provider
💻 Finding doctors or procedure costs: Insurer portals lead
🔎 Researching provider reviews: The internet remains the first stop
👇
2026 Medicare Digital Tools Study is available now!
deftresearch.com/2026-medica…
4️⃣ in 5️⃣ seniors used online banking tools in 2025. But many still preferred human support for complex healthcare decisions.
Has that changed?
Find out tomorrow in Deft's 2026 Medicare Digital Tools Study.
hubs.li/Q04yv8N50
#DigitalTools #SeniorConsumers #DeftResearch
➡️75% satisfaction when patients knew they were seeing an NP or PA
➡️54% when they found out at the first appointment
👉The issue isn't the provider. It's the expectation.
Learn more: hubs.li/Q04x_9l90
Digital tools are evolving, but seniors still prefer phone and in-person support from Medicare agents. Those least confident in their choices are most likely to value face-to-face guidance.
🎉 Our 2026 Medicare Digital Tools Study arrives next week.
hubs.li/Q04x_7YQ0
AI is changing how Dual Eligible consumers manage their health, finances, and daily decisions.
New Deft Research findings reveal growing trust in AI tools, creating both engagement opportunities and potential risks for D-SNP plans.
🔗 Full article here: hubs.li/Q04xfRrQ0
The PCP gap isn't an access problem.
➡️40% of adults without a PCP say it's a low priority
➡️31% just haven't gotten around to it
➡️Only 13% report difficulty finding one.
If motivation is the barrier, acquisition strategies need to change.👇
hubs.li/Q04x2Kd00
Have you checked out the Deft Research blog lately?
Our team regularly shares insights on healthcare consumer behavior, provider selection, employee benefits, market trends, and more.
👉 Visit our blog and see what our experts have been talking about: hubs.li/Q04wXR2c0
ICHRA ➡️ CHOICE
New name. Bigger conversation.
As employers evaluate CHOICE Arrangements, the key question is no longer just benefits design. It's employee experience, retention, and workforce strategy.
hubs.li/Q04wLt030
#ICHRA #CHOICEArrangements #DeftResearch
A healthy 30-year-old vs a 60-year-old with a chronic condition don’t search for providers the same way. Yet most marketing treats them like they do. Our new Provider Study breaks down the differences: hubs.li/Q04wCmFK0
#DeftResearch #PatientSegmentation #ProviderSelection
We are experts in understanding the health insurance consumer.
All year long, we uncover what consumers think, feel, and do when it comes to choosing, using, and evaluating health coverage.
Interested in learning how we can help YOU?
Let's connect: hubs.li/Q04wkrXB0
