Announcement: As of today, Immutable Play is now open to all games, including those from web2. The first studio to join will be @Ubisoft. When we launched Play last year, our goal was to solve the biggest problem for games: growing an audience. Since then, we’ve scaled to +5.6m wallets, and helped dozens of live games find their users. As we’ve grown, so has the demand from web2 games. These studios spend over $300B a year on pre-launch UA, and seeing how much more efficient and retentive our rewards strategy is, they’ve inevitably wanted to get involved. Now they can. From today, all games that meet our quality bar can reward their users through Immutable Play. This will give our players access to some of the biggest franchises in the world. It will bring their multi-million user bases to our ecosystem, where they'll discover our existing games. Every game that uses Immutable Play is one step closer to adopting Passport, creating NFTs and launching a token. This is how we “soft onboard” the next 10,000 games from web2. The first step is Ubisoft, with their 200 million UbiConnect players. And there is so, so much more to come.

If the rumours are true, this would be huge. IMX announced they were cooking with @Ubisoft back in 2023. This might be the first major IP from a AAA studio shipping onchain👀 blockworks.co/news/immutable…

2 years ago we announced our AAA partnership with @Ubisoft. Today we're thrilled to finally be able to reveal the outcome: Might & Magic Fates, launching this year. The M&M franchise has millions of global players who've adored the games for 40 years. We're proud to bring them the next evolution: a free-to-play strategy card game for mobile. Backed by millions in investment and built by a team of Ubisoft veterans, Might and Magic Fates brings a fresh, competitive, skill-based experience to mobile. Here's what to expect: - A true Might and Magic trading card game with hundreds of iconic cards to collect - An original experience featuring unique mechanics, card types and creature abilities - A free-to-play game where glory is forged by talent – not luck or wealth Follow @MightMagicFates and stay tuned – more details coming soon.

the first 5 million is the hardest

Upgrade: This year we will be merging Immutable X into Immutable zkEVM to form one unified Immutable Chain as the true home of web3 gaming.

🇹🇷 #BREAKING | Pikachu was spotted fleeing from the police during anti-Erdoğan protests in Turkey.

Last year, the SEC issued Immutable a Wells Notice. That inquiry is now officially closed, with zero findings of wrongdoing, and the SEC is taking no action. This is a huge win - not just for web3 gaming, but everyone who believes in digital ownership rights. Let's build.

a couple of thoughts from GDC ... had 20+ meetings with both Web2/Web3 spoiler alert: web3 gaming is not dead, I believe its next evolution will look different though consensus that attendance was significantly down, sign of the times with the industry struggling? SF is a deterrent? we are going to see a lot more studios run out of funding and closing down - limited $ being deployed by VCs even the highest quality projects in the space are struggling to close their rounds at reasonable valuations 3 of the the most well known names in web3 gaming are taking a web2.5 approach - distancing themselves from any web3 features when launching, want to prove they have PMF + can make unit economics work for scale and then will naturally progress to introducing web3 elements into the game... they see it as a natural value add to their most engaged players + potential for deep monetisation we have some high quality projects launching over the next 6-18 months and the space needs a winner - this will be the big unlock for more funding web native games are coming back, console quality instantly accessible on any device + direct distribution (sounds nice)... advancements with WebGPU, WADSM, HTML 5 and increasing power of on-device GPU driven by AI adoption @project_o_gg was the talk of the town - was great to get to spend some quality time with the team, legends! lots of love for @RavenQuestGame perfectly executed launch goes without saying that UA is broken and it's ripe for disruption - large % budget allocations going to experimental/alternative platforms to drive UA. RUA (rewarded user acquisition) platforms are popping up everywhere. Spoke to a large web2 studio (focused on casual) who turned off AppLovin and is now spending >$2m a month on these alternative platforms ^^^ I think web3 mechanics + incentives have the ability to win in the above space if executed correctly the typical token playbook is dying/dead - product first, then token (potential use case for apptokens, I missed @gabrielleydon talk, unfortunately) some really good food in SF - Mexican everyday but my favourite spot was tsunamipanhandle.com 🤝