“Saying ‘taking peptides’ is like saying ‘do exercise.’ What does that mean?”
Dr. Catherine Isaac of Thrive on why most peptides members buy come from the gray market with no safety data.
Fitness Forward 👇
bit.ly/4s5N9ho
#FitnessForward
We assumed retention was about check-ins. The data says different.
What keeps members coming back is whether they’ve connected with another human at the facility.
Jeff VanDixhorn and Dr. Lou Atkinson on Fitness Forward 👇
bit.ly/4s5N9ho
#FitnessForward
Payment processing feels like a fixed cost. It doesn’t have to be.
Flex Fees shift the conversation from absorbing costs to what those recovered dollars could fund: staffing, facilities, programs waiting on budget.
See Reinvestment Camp 👇
bit.ly/4inZ8DG
#Daxko
🎉 28 years.
For 28 years, Daxko has been driven by a simple purpose: helping fitness and nonprofit communities thrive.
Thank you to the people, customers, and partners who’ve made every one of those years possible.
Happy 28th Birthday, Daxko 💙
#DaxkoNation #28Years
Grant reporting used to eat the week. Family communication ran on paper and word of mouth.
Not anymore at Boys & Girls Club of the Virginia Peninsula. Daxko Engage brought accurate reporting and targeted messaging into one place.
Full story 👇
bit.ly/482oJNq
#Daxko
Every member who cancels leaves a trail before they go.
Dropping check-ins. Failed payments. Renewals that need a reminder. The signals show up weeks before cancellation.
Daxko Operations Marketing catches them before your team has to.
See how 👇
bit.ly/4el6562
#YMCA
Volunteer recruitment doesn't come down to where you recruit. It comes down to how you communicate.
Dana Martel and Nick Lindauer of Daxko on why reframing the message changes who shows up and who stays.
Watch 👇
bit.ly/4do2YKi
#Daxko
Abraham Gerving uploaded his gym's financials to ChatGPT. It told him to raise rates.
He'd just raised them 3 months earlier. He pushed back. The AI pushed back harder.
He tried it anyway. Zero impact on sales.
Fitness Forward Ep 6 👇
bit.ly/4xQQwdj
#FitnessForward
Most gym owners confuse customer service with customer experience.
Abraham Gerving of Affinity Fitness breaks it down: Ritz-Carlton or Amazon. His key-card access gym runs on the Amazon model. NPS: 65-75.
Fitness Forward 👇
bit.ly/4xQQwdj
#FitnessForward
Every parent sending a kid to camp, a Y, or an after-school program assumes they're safe.
But what actually makes that true?
Fitness Forward Episode 3: Dr. Michael Ambrose, founder of Doc Network.
Watch 👇
bit.ly/4fuJSmY
#FitnessForward
New Orleans gave us three days we won't forget, the booth, the Big Easy Social, and real conversations with Y leaders from across the country.
Thank you for stopping by Booths 2213 and 2315. Until the next one.
#GeneralAssembly2026 #YLeaders
There's a breaking point where manual work stops making sense.
14th Street Y hit it. Hours of staff time on tasks software should handle. Clunky workflows. Members without self-service.
Daxko changed the math.
Full story 👇
bit.ly/4qtKc8B
#Daxko









