Industry news and updates from the leader in comprehensive technology solutions for all kinds of health & wellness organizations.

Birmingham, AL
Joined June 2008
“Saying ‘taking peptides’ is like saying ‘do exercise.’ What does that mean?” Dr. Catherine Isaac of Thrive on why most peptides members buy come from the gray market with no safety data. Fitness Forward 👇 bit.ly/4s5N9ho #FitnessForward
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We assumed retention was about check-ins. The data says different. What keeps members coming back is whether they’ve connected with another human at the facility. Jeff VanDixhorn and Dr. Lou Atkinson on Fitness Forward 👇 bit.ly/4s5N9ho #FitnessForward
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Payment processing feels like a fixed cost. It doesn’t have to be. Flex Fees shift the conversation from absorbing costs to what those recovered dollars could fund: staffing, facilities, programs waiting on budget. See Reinvestment Camp 👇 bit.ly/4inZ8DG #Daxko
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🎉 28 years. For 28 years, Daxko has been driven by a simple purpose: helping fitness and nonprofit communities thrive. Thank you to the people, customers, and partners who’ve made every one of those years possible. Happy 28th Birthday, Daxko 💙 #DaxkoNation #28Years
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From “rolling the die” to data-driven decisions. That’s how the JCC Rochester team describes their shift with Daxko Engage and Operations. 200,000 sq ft facility. 120-year legacy. Every member’s full journey tracked. Full story 👇 bit.ly/46mz6Lc #Daxko #JCC
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Buckeye Valley Family YMCA serves 25,000+ members across urban and rural Ohio. They built a 12-week automated onboarding series with Daxko Engage so every new member feels seen without adding to staff workload. Full story 👇 bit.ly/3FM26S2 #Daxko #YMCA
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Grant reporting used to eat the week. Family communication ran on paper and word of mouth. Not anymore at Boys & Girls Club of the Virginia Peninsula. Daxko Engage brought accurate reporting and targeted messaging into one place. Full story 👇 bit.ly/482oJNq #Daxko
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Every member who cancels leaves a trail before they go. Dropping check-ins. Failed payments. Renewals that need a reminder. The signals show up weeks before cancellation. Daxko Operations Marketing catches them before your team has to. See how 👇 bit.ly/4el6562 #YMCA
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At the YMCA of the North Shore, every member interaction is designed to feel personal and connected. See how they're delivering that experience with Daxko, from facility access to self-serve convenience. Full story 👇 bit.ly/47ueVdE #Daxko #YMCA
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Volunteer recruitment doesn't come down to where you recruit. It comes down to how you communicate. Dana Martel and Nick Lindauer of Daxko on why reframing the message changes who shows up and who stays. Watch 👇 bit.ly/4do2YKi #Daxko
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Abraham Gerving uploaded his gym's financials to ChatGPT. It told him to raise rates. He'd just raised them 3 months earlier. He pushed back. The AI pushed back harder. He tried it anyway. Zero impact on sales. Fitness Forward Ep 6 👇 bit.ly/4xQQwdj #FitnessForward
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Most gym owners confuse customer service with customer experience. Abraham Gerving of Affinity Fitness breaks it down: Ritz-Carlton or Amazon. His key-card access gym runs on the Amazon model. NPS: 65-75. Fitness Forward 👇 bit.ly/4xQQwdj #FitnessForward
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Every parent sending a kid to camp, a Y, or an after-school program assumes they're safe. But what actually makes that true? Fitness Forward Episode 3: Dr. Michael Ambrose, founder of Doc Network. Watch 👇 bit.ly/4fuJSmY #FitnessForward
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36% of nonprofits ended 2024 with an operating deficit. The highest share in a decade. For YMCA CFOs, the problem isn't financial discipline. It's software that was never built for nonprofit operations. See the CFO evaluation guide 👇 bit.ly/46DGG3u #YMCA #Daxko
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New Orleans gave us three days we won't forget, the booth, the Big Easy Social, and real conversations with Y leaders from across the country. Thank you for stopping by Booths 2213 and 2315. Until the next one. #GeneralAssembly2026 #YLeaders
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There's a breaking point where manual work stops making sense. 14th Street Y hit it. Hours of staff time on tasks software should handle. Clunky workflows. Members without self-service. Daxko changed the math. Full story 👇 bit.ly/4qtKc8B #Daxko
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Registration is the easy part. Payments, scheduling, attendance, and reporting are what your staff actually spend the event holding together. The must-haves for YMCA, JCC, and community event management software. See the must-haves 👇 bit.ly/4yQyGbx #YMCA #JCC
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Nearly every Y is using AI somewhere. Very few can point to what actually changed because of it. Matt Maguire and Steve Lappenbusch tackle that gap at GA26. Sept 18, 4:00 PM, Learning Zone B. Book time with our team 👇 bit.ly/4gR5ycO #GA2026 #YMCA
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"We didn't know what we didn't know. Once I started digging in, I realized how much more it could actually do for us." Alyssa at Oswego YMCA. Same staff. Same mission. A lot less tedium. Full story 👇 bit.ly/4getUhV #Daxko #YMCA
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How does your Y stack up? The 2026 membership benchmarks compare retention, growth, program participation, and admin efficiency across YMCAs, JCCs, and community organizations. See How You Compare 👇 bit.ly/4x9XrxU #YMCA #JCC
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