We're a customer data analytics company helping mid-to-large organizations make sense of their data to drive customer strategy & support their corporate goals.
Toronto
Joined September 2011
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The vision of martech, strategy, analytics and execution working together to help companies tackle the truly difficult challenges of #marketing is now a reality - we are thrilled to introduce you to Shift Paradigm @ShiftParadigm1
shiftparadigm.com/insights/i…
Are you looking for a new and exciting career opportunity? As a remote Senior Data Analyst with @trendlinei, you will be responsible for transforming vast #data sets into compelling and actionable insights for our clients. Apply today! trndl.in/3wxCzls
#remotejobs
A great opportunity to join our growing team!
Are you looking for a customer analytics and data strategy position with a full-service marketing agency and consultancy? Well, today is your lucky day! Apply for the #remote Principal Consultant role with @trendlinei today!
trndl.in/3p8MImd
#datacareer
“Privacy is going to be front and centre. By Apple stepping up and saying, 'We're taking this step, and our entire ecosystem must adapt,' that itself is going to have a residual effect on the tech ecosystem in general."
#dataprivacy #thirdpartydata
cbc.ca/news/business/apple-p…
Marketing to children carries significant responsibilities - none more important than how you handle and use their data.
#tiktok #ethicalmarketing #datacollection
responsema.org/social-media-…
Semi-supervised #MachineLearning can be used to support classification tasks. The authors give examples of leveraging clustering to automate some of the more tedious tasks. An approachable article to explain a complex idea!
thenextweb.com/news/what-is-…
Data liquidity and a strategic approach to data yields great payback - to those in healthcare and for the rest of us.
#datastrategy
healthtechmagazine.net/artic…
A great opportunity to get a better understanding of the current #martech landscape, the steps you should take if you’re looking for a new #ESP, to better-utilize your current one, and/or configuring your technology as your business grows. #livewebinar
Re-evaluating your #martech platform this year? Join Trendline on April 28th for how to navigate today's tech landscape and which platform is right for you. trndl.in/3acNXu8
With control over data, companies can focus on their end goal of "empowering their teams with the skills, tools and resources so they can freely unlock the value of business #data." #dataliteracy #dataandanalytics
forbes.com/sites/forbestechc…
Betsey Chung from TD shares her thoughts on why #STEM skills are so critical for #marketers today. #dataandanalytics #DigitalMarketing
actua.ca/en/stem-and-marketi…
The possibilities for using genetic information to market products and services seem as infinite as the genetic variation among human beings, but serious ethical concerns abound, and there are few laws that address these concerns.
#dnadata
knowledge.wharton.upenn.edu/…
"Building and maintaining a strong #DataScience team is an art." said John Bottega @bottega_john, president of the EDM Council. #CDO
searchbusinessanalytics.tech…
As more brands adopt #AI to power personalized experiences, and improvements to #customerexperience and engagement, they must stay mindful of AI bias and the potential for it to rear its ugly head if these tools are used in the wrong ways. cmswire.com/digital-experien…
The discovery of problematic correlations in #machinelearning models has become a field of study called adversarial machine learning. This article explores how models can be poisoned by bad actors and #data issues.
bdtechtalks.com/2020/10/07/m…
Practical experience and formal education are keys to success in a #DataScience career. insidebigdata.com/2021/03/13…
Data trusts are an opportunity for collaboration between organizations to make that journey [to become #datadriven] faster, less costly, and less risky.
#datatrust #AI #ethicaldata hbr.org/2020/11/data-trusts-…
We are often seduced by the promise of new #data, but #marketers need to be wary of who they climb into bed with.
#marketingstrategy #ethicaldata #digitalprivacy
cmswire.com/digital-marketin…
Have you registered for this afternoon's webinar? Join experts in creative and strategy from @trendlinei as they talk through which current #email trends you should embrace.
#emailmarketing #emailmarketingstrategy #creativecontent
linkedin.com/feed/update/urn…
“#AI is going to be a game changer in every aspect of #marketing" but it is not a panacea. Marketers need to be aware of the possibilities as well as the hype.
#marketingautomation
cmocouncil.org/expert-views/…