My 80-year-old neighbour ran out of her blood pressure medication three days ago because she couldn't outsmart an AI voice tree. She called the pharmacy: “Press 1 if you have the app. Press 2 to receive a text link. Say 'Refill' to speak to the digital assistant.” She kept repeating, “I just need my pills, dear.” The automated system told her: “I didn't understand that response,” looped three times, and hung up on her. She didn't want to bother her kids at work, so she just started cutting her remaining pills in halves, then in quarters, trying to stretch them. When I checked on her this morning, her blood pressure was 195/110 and she was so dizzy she couldn't stand. I drove down to the store, stood at the counter, and had the refill in four minutes. The pharmacist told me: “Corporate cut our phone staff last year to push customers toward the mobile app.” If a senior citizen has to risk a stroke because your board of directors wanted to trim payroll with an automated phone loop, your business model is predatory. Full stop.