Wife, mother of 2 girls, work @TreasureData , love holidays, food, fitness, nutrition, theatre & socialising
London, England
Joined December 2009
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This report produced by LXA + Treasure Data presents the latest trends and key findings in #CX from a survey of 200 CMOs across UK & Europe 📊
Get your copy of the report here.
#CMO #datadriven #dataprivacy #GDPR #CDP #CLV #SVC #NPS #ML #insights share.treasuredata.social/w7…
Google plans to delay the rollback of third-party cookies yet again. That means more time to strengthen your owned data strategies. Read how to make sense of the sources, and get started:
#datadriven #CX #cookieless #CDP #consent #dataprivacy share.treasuredata.social/62…
The last thing you want is for your #DXP to become just another silo. Learn how they work alongside #CDPs - via @cdpdotcom
#datadriven #CX #ML #SCV #CLV #MTA #CDP share.treasuredata.social/4a…
When was the last time you assessed your #CX efforts? @CMSWire gives you 3 questions to get you started.
#CustomerExperience #CDP #AI #ML #NPS #CLV #reviews #datadriven share.treasuredata.social/v6…
Treasure Data partners with Isaac Sacolick, StarCIO, to understand how #CIOs and #CDOs partner with #marketing to centralise customer profiles, create behavioural analytics, and enable activations using a customer data platform.
#CDP #SCV #CX share.treasuredata.social/2e…
Is building your own #CDP out of CDP components the right choice? Treasure Data debunks 5 myths about traditional CDPs. Spoiler alert: integrated CDPs are far from dead!
#datadriven #CX #AI#ML #SCV share.treasuredata.social/ph…
Artificial intelligence (AI) is transforming #marketing and customer experience in new an innovative ways. We asked marketing leaders to share their perspectives.
#CX #CDP #AI #ML #martech #datadriven #propensity share.treasuredata.social/9g…
Learn how organisations can help #marketers make most out of the #data opportunities provided by a single customer view with a customer data platform.
#CDP #SCV #datadriven #martech #cookieless share.treasuredata.social/pq…
Danielle Wade retweeted
Does your current enterprise #CDP check off all 10 things on this list? 🤔
bit.ly/3ifUZC6 #technology
Customer data platform challenges can take the wind out of your strategy’s sails. But fear not: an #agile solution can tackle scalability, #data extraction, and absent insights. Read more from Treasure Data.
#CDP #datadriven #CX #ML #AI #ROI share.treasuredata.social/r9…
A #CDP vs. a data warehouse: It's a common question many marketing and data leaders ask when they're looking to choose the right technology for their organisation. Here's what you need to know.
#martech #datawarehouse #datadriven #AI #ML #datadriven #CX share.treasuredata.social/mm…
Treasure Data partners with Isaac Sacolick, StarCIO, to understand how CIOs and CDOs partner with marketing to centralise customer profiles, create behavioural analytics, and enable activations using a #CDP
#CIO #CDO #datadriven #SCV #AI #CJO #ML #CX share.treasuredata.social/mv…
Have questions about what a #CDP is, how it differs from a #CRM, or how @TreasureData for Service can help? Treasure Data CDP Evangelist @zwenthe answers all of your questions here 👇
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.@TreasureData CEO, @kzk_mover, spoke to @AuthorityMgzine about #leadership in turbulent times, the importance of transparency, and why putting employees first is crucial.
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{New} In the latest episode of #CustomerDataPerspectives, Scott Brinker, Chiefmartec, sits down with host Isaac Sacolick for an in-depth look at the #martechlandscape, and how #customerdata is evolving the industry. Watch or listen now:
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.@cdpdotcom helps you understand how and where a #CDP can integrate in your #Martech stack, and how it can provide capabilities other platforms cannot match.
#TreasureData #datadriven #CJO #AI #ML #cookieless share.treasuredata.social/y9…
There’s no one single way to create a #customerjourney map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways.
#CDP #CJO #datadriven #AI #ML #TreasureData share.treasuredata.social/zd…
There are several ways marketers could use a true single view of the customer profile, if it is readily accessible, cleaned, de-duped, ingested & harmonised.
#TreasureData #cookieless #singleviewofcustomer #CDP #datadriven #martech #ROI #ML #AI share.treasuredata.social/ph…
Learn how #CPG, #Retail, and #Pharma industries use #customerdata insights to rationalise supply chains and even help design new products and services 👇
#CDP #usecases #martech #CX #supplychain share.treasuredata.social/92…
Check out Customer Data Perspectives, an all-new podcast from @cdpdotcom exploring #data and #marketing trends with top voices in the industry, hosted by @nyike.
First episode kicks off with all things with @Draab, of the @CDPInstitute. #CDP #martech share.treasuredata.social/87…