Founder @designshark | Brand strategy + identity design | Let’s level up your sports brand to the big leagues.
Philadelphia, PA
Joined April 2022
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I don't just show the final result of a branding project, its important to show how the result was achieved and why the result was pursued.
Sports branding doesn’t just refer to team branding—there are countless sport adjacent companies that all fit under the “Sports Brand” umbrella. For example: fitness, coaching, sportswear, betting, player agencies, tournaments, skill development camps and more.
Sports branding isn’t just an industry, it's mindset. You don’t need to be in sports to have a mascot logo or bold, dynamic typography to represent your brand.
While my overall process is the same, sketching a mascot logo is different from creating something more modern and iconic. For mascots, I use the iPad to explore more complex imagery. For simpler, iconic logos, I stick to the sketchbook so I can generate a lot of quick options.
Dan Blessing retweeted
It’s always cool to see a logo you create be voted into the Logo Lounge book.
The secondary logo I designed for Warren Township High School, a project from 2024, is officially in the logo lounge 15 book and I appreciate the judges who voted it in!
Whether you’re building a brand for a team, event, company or individual, I have a different questionnaire customized to all 4 as no brand should be treated as a one-size-fits-all approach.
Wow, never thought my work (the illustration of Jim Irsay) would make it to @gmfb. Love the show and very thankful again for the Colts who gave me and my studio @designshark this amazing opportunity.
Branding: from discovery to final hand-off is a collaborative effort. Each step is met with approval before moving forward. This ensures we’re headed in the right direction and on the same page. Clarity, communication, creativity and collaboration are the 4 C’s that I live by.
Sports Branding isn’t just a mascot logo decorating a helmet or a gym floor. When done intentionally, it sparks excitement, builds emotional connection, and creates a sense of pride.
A logo is not an “end”, it’s a means to an end. Shift away from: “I need a logo”, instead to: “I need to look more professional, show up consistently and resonate with our Customers”.
Dan Blessing retweeted
If you're serious about growing your business, follow this checklist.
- One clear offer.
- One clear audience.
- One repeatable sales process.
- One content engine.
- One year of ruthless consistency.
The real test of branding? Longevity. Over time, mascots became part of daily school life; painted on buildings, worn on gear, and embraced at events. That’s brand equity: an identity that feels timeless and is weaved into the fabric of the school.
The best branding connects to values. Schools don’t just get mascots; they get symbols that align with their culture. Students feel confident and the parents feel invested. ROI isn’t just dollars, it’s connection.
A strong brand doesn’t just look good; it sells. When schools unveil new mascots, merchandise sales surge. Branding done right turns school pride into revenue.
Branding is more than a logo. When schools launch new mascots, students feel proud to represent their teams. Pride and belonging fuel stronger participation and community spirit. That’s real ROI.