
After $30m (and counting) in email sales, I make email your most profitable channel or pay you | 150+ brands served
Work with me 👉
Joined June 2015
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€127k in revenue in 5 hours.
No ads. Just emails and good products.
Here's the exact VIP party strategy we used for our supplement brand (and why it crushed our initial €54k goal):
A/B test offers!
After the first email sent, there was such a difference in results, we cancelled the rest of the test and send 100% of the traffic to the winner.
We could only do this, by acting fast & analysing the results after E1.
Wouldn't it be sick to have a whiteboard feature on @NotionHQ that works like Miro & Lucid Chart.
Main important is that the formatting of copy/pasted text remains in same format as Notion.
So you can easy paste a brainstorm session text from the whiteboard back in Notion without fixing all the formatting like breaks, tables, headings etc.
Daan Kroon | Email/SMS + CRO retweeted
ChatGPT Ads for @Shopify is live. We are @OpenAI's first commerce partner.
OpenAI pulls straight from Shopify Catalog, so merchants' products are already there.
Merchants set their own campaigns, their own budget. Free to install, tracked right from the Shopify admin.
Consumers are asking ChatGPT what to buy. Shopify merchants are able to decide exactly how they show up.
apps.shopify.com/chatgptads
Can confirm!
This shit sticks!
@Javizecom
Replying to @Javizecom
Bro i was thinking about it..
and the worse part, they didn’t stick to the top at 3200m.
Let’s try the real stuff from now on 🤝
Daan Kroon | Email/SMS + CRO retweeted
Looking to onboard extra email designers for Q4 period.
You work with the best brands across the world doing million in email sales p/m, trained. You get paid well.
Only one requirement: you need to love hard work! ;)
If interested: send me a DM with your Figma portfolio including recent email designs & availability.
Looking to onboard extra email designers for Q4 period.
You work with the best brands across the world doing million in email sales p/m, trained. You get paid well.
Only one requirement: you need to love hard work! ;)
If interested: send me a DM with your Figma portfolio including recent email designs & availability.
Spent a few days offline in nature for my 24th birthday
Never felt so recharged and ready to crush Q4
Don't forget to test out different BOGO offers when you sell beauty/skincare/supplement products.
Especially when you have multiple products that fit's in a certain routine, then creating Bundle Builder PDP is a real life hack!
At the moment, we are testing different BOGO offers before Q4. 4+4. 5+3, 4+6, 3+6, 3+3 & next month 2+3 and 2+4.
Not focussing on revenue, profit.
How? By looking at the AOV, LTV & net profit per offer.
Go try!
Daan Kroon | Email/SMS + CRO retweeted
A 50/50 partnership is the worst business decision ever.
It should be obvious but for most founders it's a lived experience.
I never do 50/50 partnerships. Someone has to own the final call, so I take 51 and the CEO accountability that comes with it.
Suppose you enter a partnership, you split it down the middle and then the very first hard decision turns into an ego standoff. Nobody makes a decision and the business suffers.
You think you are being considerate while what you're really doing is creating space for confusion.
As harsh as it may sound, but save your benevolence for charity. No relationship is a charity, it's a two-way affair.
The best way to look at this is to realize that a business partnership carries the weight of a marriage.
You don't marry someone casually by keeping a tie-break undefined.
Things get interesting with the less than 50 half.
Sometimes it's better being a minority partner when you actively engineer it. Like having a 40 to 50% stake in a small company where, after scaling, you sell shares back to the founders, so they hold the clear majority. That way nobody has to be a villain.
There's a people-selection layer underneath it too. The 51 rule works because I pair it with choosing long-term-minded partners and setting clear, reasonable expectations with constant communication up front.
The equity structure defines who decides, but the partner-vetting is what keeps you from needing to use it.
I'm not saying other relationship structures don't go bad, but this is how you remove a certain failure mode. In most cases, a bad partnership is usually the real root cause of failure and not the product or the market.
50/50 is a quick escape from some uncomfortable conversations, but it's like walking a tightrope for the rest of your life.
Trust me you don't want that.
- 24h early access launch
- 3 weeks of hype & list building
Tomorrow full public launch 🚀
And still the evening left (currently in 6+ asia time zone)
Keep saying it...
Add a post-purchase upsell immediately after someone places an order!
How it works: Right after a customer’s first purchase, we send an order confirmation and offer a 20% upsell, framed as:
“Would you like to upgrade your order with one of our accessories? Use code XYZ for 20% off. Don't wait too long: the code expires in 30 minutes. After that, we’ll prepare your order for shipment.”
This simple upsell has generated an additional $3.74K and increased AOV since June 2026!
F*.
3:25 am here..
Always when I start doing tasks to help my operation team I got lost in being too perfect. Getting new ideas to improve segmentations, Klaviyo structures, briefings, and so on..
Huge USP i have, but need to set limits. Anyone experience in this?
Is it really true that Slack AI Huddle note taker ONLY can do transcript in English? How can I change it to a different language?
Serious issue.. :(



















