Brand lives in the customer’s gut. It’s an emotional connection, not some empty analysis in a PowerPoint presentation. #comicart #corporatehumor #officelife

A brand's reputation is earned. It's not created overnight, in a lab, or around a boardroom table. #comicart #corporatehumor #officelife

When stuck in a daily grind, it’s easy to lose perspective on the bigger picture. It’s true for people, brands and fish alike. Cartoon inspired by David Foster Wallace’s “This is Water.” #comicart #corporatehumor #officelife

As champions of change, we've applied our own expertise to evolve our identity and enhance the Daake brand to reflect our dedication to transformative work. #rebrand #brandidentity #brandstrategy

Something to let rattle around. #daakethoughts #brand #quoteoftheday

New blog: Why authenticity in branding matters more now than ever Part I Read on: daake.com/blog/why-authentic… #authenticity #branding #trust

It’s always nice to hear this stuff. #humblebrag See what our clients think: clutch.co/profile/daake#revi… #daakethoughts #workplace #quoteoftheday

New blog: The Top 5 Qualities of a World-Class Logo Read on: daake.com/blog/the-top-5-qua… #brandingdesign #logodesign #identitydesign

As consumers have greater access to the inner workings of brands, and have stronger feelings of wanting to buy from companies with a purpose, it’s imperative that brands know their truth and live it, from the inside out. Read on: bit.ly/484l2Uo

New blog: Decoding Consumer Behavior: How Humans Make Purchasing Decisions Read on: daake.com/blog/decoding-cons… #consumerbehavior #socialinfluence #decisionmaking #brandingdesign