DTC Advertising

Meredith Introduces Magazine Advertising Performance Guarantee http://m.safe.mn/3hOn

"More Conjecture Swirls Around Time Inc." http://clic.gs/Nen (Mediapost) More backstage analysis as rumors continue to fly.

"Industry left wondering what ouster says about Time Inc." http://clic.gs/2H3+ (Adweek)

Magazine Ads Up! http://clic.gs/1NTz Ad pages grew nearly 5 percent to 141,938 across the 168 titles tracked by the Mediaweek Monitor

Forbes first ever survey: America's Most Profitable Hospitals http://zthkzt.xrt.me Are they running a tight ship or is it monopoly power?

"Advertising Rebound Boosts Havas" http://mgviym.xrt.me via WSJ. Net profits up 23% for first six months of 2010.

"Strong Bertelsmann Earnings Affirm Ad Upswing" http://nwvkzt.xrt.me via New York Times

Echo study shows 48% of customers think companies "don't do anything extra to keep your business" http://owfiyt.xrt.me Try a CoverWrap CLP!

Interesting new book out on Albert Lasker... the man who shaped the world of advertising we know today. http://nzvmmti.xrt.me (wsj.com)

September Shines Brighter for Monthlies This Year http://ywnlzm.xrt.me Monthly Mags up 18% to 57%. It's time for advertisers to make a move

Zenith Raises Global Ad Forecast http://ogmynj.xrt.me Agency now projects a 3.5% rise to $448B in 2010. And up 4.5 - 5.3 percent in 2011-12!

Ad Spending Up 12.5% in First Quarter (via Adweek) http://yzi0nw.xrt.me U.S. spending improves 4%

"CPG Brands Follow the Money" http://ytbmyw.xrt.me (via Adweek) Innovation and tapping emerging markets are key strategies

Top 10 Soccer Ads http://mjuwnw.xrt.me Nice work by Weiden+Kennedy for "Write the Future." Much better seeing whole commercial. (adweek)

"Why Consumers Visit CPG Sites?" (adweek) http://mzq3mzq.xrt.me Magazine CoverWraps initiate critical dialogue and drive consumers to sites

"Forbes Makes Big Move Into Social Space" http://ytezmt.xrt.me "Buys True/Slant, put its leader, Dvorkin, in charge of Forbes' editorial"

"Small Biz Could Play Big Role in Recovery" http://mjg2zg.xrt.me (via adweek) Small-business owners see themselves as vanguard of recovery

"FDA Deputizes Doctors to Police 'Bad' Rx Drug Ads" http://nza2ym.xrt.me (via AdAge)

Four Axioms of Brand Recovery http://zmq1zw.xrt.me (via AdAge) "How Brands Are Successfully Approaching Consumers Now"

"Shops Step Up for Porsche Media" $80M account. http://oty4o.xrt.me (adweek) Carrera GT barter deal could be exhilarating perk 4 media team.