
Founder of Attention Retention (B2B Marketing Agency). Co-organizer of @Content_Meetup. Subscribe to my newsletter: https://xitter.cf/t.co/hcITWMk5rS.
Joined December 2007
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Group photo of @Content_Meetup at #CMWorld!
@LatelyAIKately @kathyklotzguest @mike_allton @GuttusoAshley @cathymcknight @hijinxmarketing @PRisUs @robert_rose @carmenhill @compose_ly @KyleAkerman @jeffrey_coyle @todcordill @jkkalinowski 🙌
Going to use a sports analogy -- apologies to non-sports fans.
We can use AI to automate the mundane of marketing -- the blocking and tackling. But blocking and tackling are the building blocks of football.
If we automate it, how do we become a better football team?
Dad is a retired engineer who found a new hobby in writing short articles about his life.
In the platform he uses there's a Gen AI feature that offers to rewrite his draft.
He avoids using this because it would change the tone and style, and wouldn't sound like him.
Content Marketing World took place this week and it was fun!
In the latest issue of my "Content Corner" newsletter, I write about what makes this conference unique.
Hint: community.
linkedin.com/pulse/content-m…
#CMWorld
Some conferences are just that, conferences.
Others are communities that gather to hold a conference.
The difference 👇
Halloween is right around the corner, so Ashley and I used a spooky theme for our Content Marketing World slides.
👻🎃
#CMWorld
Be a good steward with your email marketing:
If a subscriber opts out, the "damage" is 1:1.
If a subscriber marks your email as spam, however, that can negatively affect your ability to reach OTHER subscribers.
Amused to hear an ad for The Daily Show (Comedy Central) on The Daily (New York Times).
Q: How often should they run that ad?
A: Daily.
An intense sunset this week. Can you see @PuppyMacaroon?
Consecutive LCS games played in New York. This year:
October 14 (Yankees)
October 15 (Yankees)
October 16 (Mets)
October 17 (Mets)
October 18 (Mets)
Similar sequence in 1999:
October 13 (Yankees)
October 14 (Yankees)
October 15 (Mets)
October 16 (Mets)
October 17 (Mets)
Before:
"This call may be recorded or monitored to train agents."
Soon:
"This call may be recorded or monitored to train AI agents."
It’s @PuppyMacaroon watching the waves in Lake Michigan (she doesn’t like them)
Blissfully asleep in the early morning,
But then I heard something.
Excited cheers,
Similar to "the wave," but shorter.
Moments later,
Another wave, more intense than the last.
Got out of bed,
Peered down from 40 stories high.
It was the Chicago Marathon.
Congrats!
WORLD RECORD ‼️
🇰🇪's Ruth Chepngetich destroys the marathon world record in Chicago with an incredible 2:09:57 😮💨
That's almost 2 minutes faster than the previous world record 🤯
She finishes in 10th place overall of the @ChiMarathon 👏


















