The national trade association for companies that market products & services directly to consumers through an independent sales force.

Washington, D.C.
Joined May 2011
DSA recently led an industry delegation in meetings with representatives from the Texas Attorney General’s Office and the Texas Secretary of State’s Office regarding the implementation of SB 140, a recently enacted law addressing telemarketing and electronic communications.
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Today in Washington, D.C., direct selling leaders met with U.S. Deputy Secretary of Labor Keith Sonderling to thank him for the Department of Labor’s recent action clarifying the distinction between employees and independent contractors. @dfgrimaldi
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Solomon Cullum, Corporate Affairs Manager at Plexus, knows that policy impact doesn’t start in Washington—it starts at home. At DSA DirectTalks, he’ll share how showing, not telling, helped change the narrative around direct selling from the inside out. streamyard.com/watch/Bfv6n3v…
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As VP of Corporate Affairs, Kim Drabik understands what’s at stake when companies stay silent too long. At DSA DirectTalks, she’ll share how Plexus approached policymakers with purpose: creating meaningful relationships. streamyard.com/watch/Bfv6n3v…
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DSA’s @dfgrimaldi recently spoke at theJuice about how direct selling is being heard in this policy environment. Direct selling has always been person-to-person, & that doesn’t change when the conversation moves into policy. Thank you to Kate Gardner, Brett Duncan, & theJuice.
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DSA’s @dfgrimaldi recently spoke at theJuice about how direct selling is being heard in today’s policy environment. Direct selling has always been person-to-person, and that doesn’t change when the conversation moves into policy. Thank you to everyone at theJuice!
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What does advocacy have to do with philanthropy? Everything. Elizabeth Woods, Director of Philanthropy at Plexus, joins DSA DirectTalks to explore how service-driven outreach helped build trust & opened doors with policymakers March 3rd at 1PM ET streamyard.com/watch/Bfv6n3v…
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National Entrepreneurship Week is a reminder that entrepreneurship doesn’t look just one way. Across the country, millions of Americans are building businesses on their own terms — choosing independence, flexibility, and ownership. Direct selling is part of that American story.
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Policy doesn’t happen in a vacuum & neither should your advocacy strategy. Learn how Plexus took a proactive approach by building relationships with policymakers. distributors, and leaders, creating trust before legislation entered the conversation. streamyard.com/watch/srxgDyW…
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Advocacy works best before there’s a problem to solve. In this webinar, @PlexusWorldwide shares how people-centered engagement with policymakers helped shape understanding, improve operating certainty, and support long-term growth. February 26, 2026 streamyard.com/watch/srxgDyW…
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On January 21, 2026, @dfgrimaldi , President & CEO of the U.S. Direct Selling Association, met with Randall T. Oliver, Director for Canada at the Office of the U.S. Trade Representative, to discuss direct selling and the United States-Mexico-Canada Trade Agreement (USMCA).
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In this article, FieldWatch shows how proactive monitoring and field education help protect your products and brand from social media claims that can trigger instant Amazon takedowns and regulatory scrutiny. dsa.org/dsa-suppliersource/s…
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ByDesign’s article dives into misaligned customer and rep journeys, weakening trust, and slow growth. Here’s how aligning them into one connected experience builds loyalty and long-term engagement. dsa.org/dsa-suppliersource/s…
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Few moments at the Legal + Regulatory Conference resonated as deeply as welcoming Congressman James E. Clyburn back to a stage shared with his former staffer, DSA President & CEO @dfgrimaldi. We’re grateful to Congressman Clyburn for joining us. #DirectSelling #advance3495
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DSA was grateful to host Rep Josh Gottheimer for a candid conversation, and his message was refreshingly direct. We appreciate Rep. Gottheimer for bringing a problem-solver’s mindset to the table & for recognizing the real people behind this channel. #DirectSelling @dfgrimaldi
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Grateful to welcome Rep. Darren Soto to the DSA Legal + Regulatory Conference on Wednesday. His remarks kept coming back to something essential: the real-world population of independent contractors who make our communities work. #DirectSelling #advance3495 @dfgrimaldi
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Congratulations to Hy Cite, winner of the 2025 DSA Award for Marketing + Sales Campaigns. Hy Cite’s Oportunidad Royal campaign stood out for treating business opportunity as a true product. We’re proud to recognize Hy Cite for elevating the opportunity & setting new standards.
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