Happy Spring! 💐 Last week, we celebrated a great first quarter at Groovy Plants Ranch. Time to do it all over again with our amazing team for Q2! 🪴
On audience : At T-Mobile think the apps a person uses are the best dataset way to understand who a person is.
Interesting insight on the value of 1st party data. Omnichannel session at @YourOAAA / @GeopathOOH #BreakThrough2023
DOmedia retweeted
Technology is one of the trends shaping generations.
And out of home… “it’s the jumping off point for the entire digital and commerce experience.” - @jasondorsey #OOH2023
Tyler Hubbard of @FLAGALine talks the line at @YourOAAA / @GeopathOOH #Breakthrough2023. "They said it had never been done and I said 'Great so I know what I'm doing next!'"
Great first evening taking in the sights and (especially) sounds of Nashville. #BreakThrough2023 @YourOAAA @GeopathOOH
The @DOmedia crew is on the move to @YourOAAA / @GeopathOOH. Catch our big #BreakThrough2023 on (Lower) Broadway! 🤩
This analysis confirms OOH's ability to engage consumers in a manner that typically outperforms competing media. This is just one of the reasons why #OOH is generating greater growth than the overall ad market!
Read more below:
oaaa.org/news/out-of-home-ad…
Valentine's Day is right around the corner. What type of OOH advertising did you buy to show your love for your significant other? 😉
Happy Valentine's Day from DOmedia!
Despite economic headwinds, ad spend and revenue is projected to grow in 2023. What do you predict for this year?
0%It'll go up
0%It'll go down
0%It'll stay the same
0 votes • Final results DOmedia retweeted
"Out of home is the only advertising medium that is expected to post positive growth this year, it has been a standout for sustained growth - driven by #innovation." -@theterminal's Senior Analyst, Geeth Ranganathan at @DPAAglobal's Member Meeting Town Hall. #OOH #DOOH
DOmedia retweeted
Lamar’s 3,600+ DOOH screens across the US are ready for programmatic DOOH buying dlvr.it/RXwZyt #DOOH #digitalbillboards #digitalsignage
Read our latest blog post on the #OOH #advertising industry, "Declining Revenue vs. Declining Business": blog.domedia.com/2020/05/20/…
#Advertising horror story:
One of our recovering agency veterans told us he once accidentally pushed an IO for 11 cycles instead of 1. A colleague caught it, but here's the point:
Data transcription can get scary fast for agencies without dedicated #OOH media buying software.
As the road to recovery is increasingly measured in years, #OOH media agencies and vendors should see #software and workflow #automation among the few "safe" areas to #invest.
Firms need #growth, and workers need tools enhance #productivity.
#NewNormal