Data driven communications + marketing.

Ottawa
Joined May 2012
Was surprised with a major milestone moment at #BJJ this week. Much gratitude to my coaches and training partners, especially Renshi Scott Fitzpatrick. #machadojiujitsu #faixamarrom @ K2 Martial Arts & Fitness instagram.com/p/CmjpnqOu2fv/…
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“You need to be able to make the case for the value and the impact of your work. A way to do that is by bringing numbers to the table.” pr.co/blog/the-importance-of… #pr #publicrelations #measurement | @AgilityPRS @prdotco
Episode 12 of the #PRProfilesPodcast is out! This month we chatted with Tony DeFazio (@DefazPR), founder of Sustainable PR (@sustainableprny). hubs.ly/Q01czQZP0
Every year, the holiday season is one of the biggest marketing opportunities for brands. Companies compete to attract new customers through unique and thoughtful holiday campaigns. But which industry’s campaign performed the best in the media? Find out below:
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#AskGiniEMM Loving your talk! Q: Do you have any tips for getting employees to share content and stories with an authentic voice, so it doesn't sound forced? #earnedmediamastery
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A funny thing about quarantining is hearing your partner in full work mode for the first time. Like, I’m married to a “let’s circle back” guy — who knew?
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🤩 Get Ready. The Divi Black Friday Sale is coming! This year it's going to be absolutely insane. We will be offering our biggest discount ever plus over $1,000,000 in free prizes! Oh yeah...you can also win a brand new Mac Pro 😁 Enter to win today before it's too late!

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Answering all your questions about influencer marketing as part of @AgilityPRS and @BulldogReporter ‘s Earned Media Summit! pscp.tv/w/cC7PGDEzMDg3MTk1fD…
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#asknicoleemm One of the things that seems challenging is finding influencers that fit and making that initial outreach. Any tips on an "influencer catalog" or ways to break the ice? #EarnedMediaMastery #InfluencerMarketing
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How helpful or important would it be to practice on camera, or have your executive do so in order to see oneself and improve style? #askjessemm #earnedmediamastery
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#AskJessEMM What do you think about a 3-segment relevance Venn: 1)What you want to say 2)What journo cares about 3)What audience cares about? #thinkIn3s #earnedmediamastery
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. @ginidietrich, @dmscott, and @j1berger are the speakers I’m most excited to hear from during the #EarnedMediaMastery summit (I’ll be there, too). Register here before Aug. 22 for free access: buff.ly/2Kij6Q8 #MediaPitching
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Very much looking forward to presenting at the #EarnedMediaMastery summit.
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I just entered to #win a #DAX2019 Ticket + 8 incredible books by @garyvee @ryandeiss and more via @traffic_summit! Click to enter. kingsumo.com/g/pvzpvd/digita…
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