@DEVorourke

Founder & Managing Partner at Fluvio, former product marketer at Amazon, Etsy, and more.

fluviomarketing.com
Joined April 2011
  • Tweets273
  • Following117
  • Followers89
26Media
Being a solo founder has been both exhilarating and lonely... I'm lucky to have heard about @thesamparr and @jspeiser launching Hampton and am thrilled and honored to join as one of the first 400 members 🎉
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Do people who own property on Vero Beach get the same spam texts?
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Hiring a product marketer? Make sure the RIGHT candidates see it 👁️ Since launching the Fluvio Job Board last week we've seen a massive influx of PMM talent join our Talent Network. Hiring managers, get your HR/recruiting team on our board ASAP! 👉 jobs.fluviomarketing.com/
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I've been heads down recruiting for 8 PMM (from Sr PMMs to VPs) for the past 2 months. Here are a few tips for job seekers based on my experience 👇
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and 3) (if needed) reviewing the candidate's full LinkedIn profile, including how they position themselves, what accomplishments or responsibilities they decide to call out under each previous role, and any LinkedIn Recommendations.
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4️⃣ In advance of any interview, be sure to have 10-15 scenarios/project examples memorized. Be sure to have some measurable outcome for each. It's amazing how much better well-prepared candidates come through in interviews. Don't just answer questions, use the time to impress
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Hey @ShaanVP - heard your "highs and lows" tracking mechanism for founders. @OzBad03 and I built CortexCare to do this exact thing, allowing you to track your mood over time and get some tips based on your past submissions. Check it out! Beta is free cortexcare.ai/

CortexCare | Mental Health Solution for Founders and Executives

CortexCare is the world's first mental health solution built for the unique needs of founders and executives.

cortexcare.ai
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Let’s be honest — most PMMs are stuck Despite Product Marketing increasingly being acknowledged as a (if not, THE) critical function, most PMMs are still operating at level 1. Below is the PMM hierarchy, from tactical to strategic 🪜
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Good examples here include deep ICP segmentation, geo expansion, packaging/bundling, new sales/upsell mechanics, product decoupling, acquisition analysis, and much more! This level requires agency...you need to have proven levels 1-3 before you can get here🥇
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Most PMMs seem to get stuck at Level 1 or 2. Is this a symptom of poor leadership? Lack of process? Limited PMM bandwidth?....thoughts welcomed
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Finally got veteran Product Management and Product Marketing leader and the current CPO at Boardable, Cody Bender to join me on Embracing Erosion.🎙️ Of the 47 episodes...this one of my favorites Listen to the full episode 👉 open.spotify.com/episode/3qV…
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A special episode of Embracing Erosion just dropped 🎙️❗ It was fun to be joined by Fluvio Principals, Shari Diamond and Tom Crist. Full episode 👉 open.spotify.com/episode/4lR…

Shari Diamond & Tom Crist: Fluvio Principals on What C-Suite Execs Are Looking for Out of Their PMM...

Embracing Erosion · Episode

open.spotify.com
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Given their roles overseeing strategy with a handful of clients each quarter these two are perfectly situated to give us the low down on what C-suite execs are looking for out of their product marketing teams and to break down trends they see in market.
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