@DEMUPro

The royalty settlement protocol for all IP, starting with music. Any platform, any license, any rights holder, connected through one open standard.

demu.pro
Joined December 2021
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  • Followers2.3K
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DEMU
@DEMUProOct 7
I'm insanely proud to present this DEMU explainer video (final). If you're curious to learn about one of the best use cases for blockchain, watch this video. We are building the Internet for Intellectual Property, starting with music IP. v1 of the protocol is almost fully built on testnet. Please like, share and follow if you'd like be notified when you can experience it for yourself.
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DEMU is turning out to be the greatest thing I've ever done. This thing is amazing.
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We keep crushing it. The DEMU Protocol is the most complete vision and implementation of its kind. No one has solved for or improved how the music industry does business in decades. We will.
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DEMU is bigger than just music. It no longer means Decentralized Music. We are the open royalty settlement protocol for ALL Intellectual Property. Trademarks, Copyrights, Patents, etc. We are Digital Entitlement Management Utility. Thank you.
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Our website demu.pro is now live. Check it out.

DEMU: Music's Financial Operating System

The royalty settlement layer for intellectual property, starting with music.

demu.pro
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I used AI to create this DEMU Protocol explainer video. It's amazing how it pretty much nailed it. What do you think? Do you understand DEMU better now?
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At this point, I should name Claude Fable 5 the CTO of DEMU. 😆 This thing is AMAZING. One of our major blockers has always been technical talent. But you give me a tool as powerful as Claude? I’ll be my own technical talent.
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My startup @DEMUPro ran out of money and died. Publicly. In front of all of you. I lost the team. I lost almost everything. This is the story of why I came back instead of disappearing. 🧵
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I lost the whole team. I never lost the vision. I bet on the wrong strategy with the DEMU Jukebox — it muddied the message and didn't land with investors. That one's on me. I didn't stop. I learned, sharpened the thesis, and rebuilt. We're back. 🤫🤫🤫
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For the @taptools finance bros, which pitch lands with y'all? DEMU is the settlement protocol for music IP - an open standard that connects every royalty payment to the rights holder in seconds, turning a $40B asset class into a liquid capital market for the first time.
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DEMU is the open royalty settlement protocol that turns IP into a liquid capital-markets asset class — programmable royalties, on-chain ownership, verifiable cash flows. Starting with music's $40B market, then all copyrights, and eventually all forms of IP.
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or perhaps you can try a version? I'm trying to be concise, clear & informative. Give it a shot in the comments below or like & share the one you like.
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I’m at Amplify’s Music Investor Conference in NYC. With @DEMUPro’s renewed focus as an open settlement protocol for Music IP… and the second-order effect, that your ownership stake becomes natively liquid through its tokenization, this is the exact room I need to be in.
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Some of you remember DEMU. We raised $ from Catalyst, shipped the DEMU Jukebox (a token-gated music player), and announced we were shutting down a few months ago. I've been quiet since. Here's why I'm back, and what I learned from getting it wrong the first time. 🧵
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The CLARITY Act is working its way through Congress. Regulatory clarity for tokenized assets is no longer if but when. Building Cardano-native RWA infrastructure now means being ready when the wave breaks. With the right funding partner, DEMU can ship before the moment arrives.
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If DEMU brings music IP to @Cardano, every $ADA holder benefits. More value flowing thru the chain, more reasons for institutional capital to pay attention, more proof this is where serious infrastructure gets built. Help me get this on @OrionFund's radar. Plz like, share, quote
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