The Cyphers Agency

IKEA Sweden is continuing its “The Point of You” campaign with “Frakta Point of You,” using imagery shot from inside the FRAKTA bag to spotlight its life beyond carrying purchases. adage.com/creativity/work/aa…

Dove is kicking off its first World Cup campaign with a soccer-inspired spot that reimagines “Seven Nation Army” to connect men's skincare with match-day culture. adweek.com/brand-marketing/d…

Lay’s is activating its “No Lay’s, No Game” platform for the World Cup, mixing celebrity cameos, WhatsApp group chats, and fan-focused experiences to turn snack time into a global watch party. marketingdive.com/news/lays-…

Meta’s Hatch AI introduces “next-level interaction,” acting on commands rather than just answering questions.socialmediatoday.com/news/me…

We redesigned The Coordinating Center website to elevate accessibility, clarity, and usability across every touchpoint. The result: stronger community connection and a 30% lift in page views. See the work ⬇️

Goodyear’s “Fast Is In Us” campaign leans into emotion, using kids’ imagined drives to reframe the brand for a new generation of performance-minded drivers. adage.com/creativity/work/aa…

DoorDash is centering its Mother’s Day campaign on “group chat moms,” mixing meme culture and reality TV-style content across social channels. marketingdive.com/news/doord…

Coors Light is stretching its name into “Coooors” as part of a World Cup campaign that playfully reacts to goal calls, anchored by a national ad spot. marketingdive.com/news/coors…

Claire’s is leaning into Gen Alpha’s love of ASMR with a sensory-driven campaign featuring in-store recording setups, creator tie-ins, and a “Summer Sensory Shop.” marketingdive.com/news/clair…

Hellmann’s is turning a billboard into a tasting station in the UK, using breadsticks and Creamy Ranch samples to address skepticism. adage.com/creativity/work/aa…

Divine is reintroducing Vine’s signature short-form style with 500K+ restored clips, combining open-source tech with an AI-free creative approach. socialmediatoday.com/news/vi…

Columbia Sportswear is continuing its “Engineered for Whatever” campaign with new spots that turn product testing into spectacle, putting gear through extreme, reality TV-style conditions. adage.com/creativity/work/aa…

Budweiser is rolling out its “Let It Pour” World Cup campaign starring Erling Haaland and Jürgen Klopp, centered on fan emotion with a global ad, merchandise, and fan activations. adweek.com/creativity/budwei…

Marc Jacobs is tapping into the microdrama trend with a social-first campaign starring Rachel Sennott, blending fashion and storytelling to spotlight its pre-fall collection. marketingdive.com/news/marc-…

1664 casts Robert Pattinson as multiple versions of himself in a cinematic campaign that plays on the idea of what “good taste” really means. marketingdive.com/news/campa…

Green Mountain Coffee Roasters introduces a mountain goat mascot in a new campaign highlighting farm-grown coffee quality. marketingdive.com/news/insid…

Nike removes Boston store sign after “Runners welcome, walkers tolerated” message draws mixed reactions. adage.com/brand-marketing/re…

Liquid Death and Pop-Tarts are teaming up on a limited-edition iced tea and campaign, using humor and nostalgia to position the collab as an escape from everyday adulthood. adweek.com/creativity/liquid…

Target is leaning on creators for its Pokémon anniversary campaign, tapping fans and influencers to shape and promote the collection across social and digital channels. marketingdive.com/news/targe…

Axe takes fan engagement to the next level with its World Cup sweepstakes, encouraging creativity and wild costumes to win tickets to the games.adweek.com/brand-marketing/c…